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28September   {Fashion Find} SugieWogie


Not long ago, Shari Riehl took her young nieces to the Bahamas as a graduation present. She was having a blast until she had the thought, “Am I gonna have to put a bathing suit on?!” She went around to different shops, trying to find pieces that would look right but also jibe with the beach life. “I got a pair of bicycle shorts and a little skirt and I wore a tank top,” she says. “Somebody saw me and said, ‘That is really cute.’ That’s where the thoughts about my project really took off.”

Guided by the certainty that women need something they can wear right from the beach to dinner, Shari created the SugieWogie SwimDress. “You even may want to go dancing in it,” she says.


We chatted with Shari about her swimwear and her philosophy: “Why try to fit in when you’re born to stand out?” she says, quoting from the movie, What a Girl Wants. “I’ve always wanted to be my own unique self, and I think that’s so important for every woman. You can follow a trend, but put your own stamp on it.”

What inspired you to create the SugieWogie?
Most women love clothing, but they hate swimwear. When it comes to swimsuit season, they’re dreading putting their swimsuits on. I wanted to create something that women could look forward to wearing and buying.

What were you doing before starting SugieWogie?
I owned an interior decorating business, which I ran for the past twenty years. But I’ve had a love for fashion since I was a little girl.

Why hasn’t the fashion industry come out with something like this sooner?
Maybe because men were designing and they like to see more of a women’s body? I don’t know.

It’s amazing how the bikini has become “normal” swimwear. It’s no different than underwear! The SugieWogie seems to address that.
When I was younger I didn’t mind wearing my bikini. But as you grow older, your body changes, and you want to be a little more modest and not advertise your flaws.
A lot of women know that as soon as they put their swimsuit on, they’re going to feel very conscious of their bodies. And they’re grabbing a cover-up of some sort.

I thought, we need to find something that gives women confidence when they’re heading to the pool—that will make them feel elegant and classy.

How did you come up with the name?
It’s what my father called me since I was a little girl. I wanted a name that would reflect me and the garment. When you say it, it makes you smile—it’s not uptight. That’s how I am--creative confidence with a sense of humor.

We like the models on your site.
We used real women, from 20 to 50. We didn’t alter their bodies in any way. That’s another thing that’s important to me – using real people. I really loved the Dove ads. We need to use images of real people because it’s hard to achieve perfect. There is no perfect.

It’s funny how fashion used to be so modest. Then we went completely in the other direction – super exposed. Seems like you’re finding a middle ground.
Even the spring fashions coming out now are more ladylike. The retro look is in. This fits with that. But it’s updated.

And this has shapewear in it, so it does help shape your body. There’s such a big market for shapewear. And it won’t cling to every flaw.

What’s it like in the water?
It’s fine. It’s not performance swimwear—it’s elegant swimwear. This is something you’ll swim around in a little bit, then towel off and be absolutely fine and ready for the next thing. If you want performance, wear your Speedo.

Are you married?
I am.

What’s your husband’s name? Does he like the SugieWogie?
My husband Ben loves it. He’s the one who really encouraged me. He said, “Are you gonna just talk about this, or do it?”
22September   {Makeovers} Meet Karen and Cathy, winners of the Beauty Bash makeover
Next weekend (Oct 1 & 2) at The Beauty Bash, FOFs will be stunned to see the total transformations of Cathy Furegno and Karen Hansen, last month’s makeover winners. Both will receive $3,500 transformations including new clothes, new makeup, new hair and a color consultation. Meet them, below.



Meet Cathy:

Why did you enter this contest?

I thought ‘why not?’  I am a bit on the shy side and never had much self-confidence. I felt if I won, this would be my 15 minutes of fame. I always dreamed of being a model.

How has your appearance changed since you turned fifty?
My weight is about the same, although I do have a tendency to fluctuate by about five-to-ten pounds (but don’t we all?) My face is a bit longer and I have ‘parenthesis’ but no wrinkles. My eyes also look tired at times. I have some gray hair but I dye it. I’ve always had baby fine hair.

Describe your self-image.
I am not ashamed of how I look, but I don’t spend much money on myself. I have 4 children and a husband and always felt guilty if I put myself first.

Describe your style.
It’s on the conservative side, although I admire flamboyant people because they are not afraid to wear what they want. I don’t spend much money on clothes.

Do you have a fashion icon?

Jacklyn Smith. Her taste is simple, yet she always looks wonderful. She was and is one of the most elegant women in the world.

What are you looking forward to most about your makeover?
Learning how to bring out the best in myself. I know I will enjoy all the attention. A dream come true!
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Meet Karen:

Why did you enter this giveaway?
I've always wanted a makeover. I grew up in the straight hair, no makeup, jeans and t-shirt generation and have never been great at putting myself together. My kids always said I was ‘hair and makeup challenged.’

What do you wish you could change about your appearance?
I wish my thinning hair was nice and thick. I'd like to get rid of the wrinkles starting under my chin and neck. My biggest wish is weight loss.

How would you describe your personal style?

Confused. I love the preppy look, like the "hippie" look but also like my jeans-and-T-shirt days. It all depends on my mood and activities.

How do you want to look on your 60th birthday?
Younger -- like 50 on my 60th. I feel 24, my body acts 80 and my birth certificate says 58.

What do you hope to get out of this makeover?
How to look my best. I want to learn how to accentuate my best features and how to play down my flaws.
19September   {Fashion Flash}
This week it's our turn to host Fashion Flash! We love being part of this amazing group of bloggers and look forward to reading their weekly fab fashion and beauty advice. Here's a roundup of their best posts this week:



Tired of schlepping in jeans and a sweatshirt on your day off? The Glam Gals show you what to wear to look wow on the weekend.

Do shows such as the Learning Channel's Big Sexy play into stereotypes of plus-size women or redefine standards? Jodell Raymond of the Black Cat Plus blog weighs in.



With a wave of people switching from highly chemical to more natural products, Fab Over Forty tells us how natural your beauty routine really is.

Deb of No-Nonsense Beauty Blog explores Zoom tooth whitening.

Looking for ways to get your significant other involved in your fitness journey? Is it a touchy subject? Female Fat Loss Over 40 Expert, Shawna K helps out.

Ugg Boots get a new look for Fall 2011. They are still as comfortable, but with a little more style. Check them out at Obsessed with Shoes.

What would you do to look younger?  Take the Menopause Makeover survey today, located in the right-hand column!
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15September   {Dating} FOFs wrote the book of love…


Look good. Wear a short skirt. Never make the first move with a man. Ever. Don’t even speak to him first. Once you’re dating, don’t respond to every message he leaves you. Only respond to date requests. Never drive to see him at his place. He always comes to yours. Play hard to get. Be a challenge.

These are some succinct examples of The Rules: Time-Tested Secrets for Capturing the Heart of Mr. Right, first published in 1995. Written by thirtysomething New Yorkers Sherrie Schneider and Ellen Fein, the book immediately touched a nerve in America. Its main message--to attract a good husband, a woman must always play hard to get--had no shortage of vehement detractors. Women and men argued it was antiquated and anti-feminist. On the other hand, it was a New York Times bestseller, moving over two million copies. Schneider and Fein appeared on The Today Show and 20/20; and the book was the subject of countless water cooler, dinner table and cocktail conversations nationwide. The authors, now in their fifties, have just written their latest book, which apples the rules to modern dating technology including Facebook and texting. It will be published in early 2013.

We talked to Schneider about the genesis of The Rules, how she feels about them now, and how they apply to FOFs compared to women just starting out in the dating world.

How did you decide to write The Rules?
Ellen and I met in our 20s. I was single. She was married. We were always talking about dating and marriage. Someone had told Ellen about this thing called “The Rules,” where you let men do all the pursuing. I completely believed in it. It wasn’t a hard sell at all. I have two older brothers, so I knew guys like a challenge. And all the girls I knew who did well with guys in high school and college were pursued by the guys. Ones that chased guys never got anywhere.


And you and Ellen wanted to test this doctrine in the field, so to speak.
We would meet for dinner once a week with some of our friends, and everybody would discuss their dating problems. Anyone who used the rules got the guy. Anyone that didn’t--who called him a lot, or slept with him too soon--got dumped eventually.


It got to the point where Ellen, who at this time was married with two kids, thought, “We should write this all down.” I’m a writer, so we started to write every rule down and put it in book form. So every woman had the rules at her fingertips.

Had you been practicing these rules yourself?
I was practicing the rules with different guys, and by the time I met my husband, we had already been writing the book. I went to a singles event, he asked me to dance. I toldhim I was a writer, but I didn’t tell him what I was writing. He proposed nine months later. I met his mother who asked “What is this book about?” I finally told him and his mother, and they both fell off their chairs. He had been the guinea pig for everything.

Did his mother respect your methodology?
His mother said, “These are rules from my grandmother!” Basically, the reason we had to write the book was that we were dealing with women in the 90s. These women were educated - doctors, lawyers, therapists, MBAs. They thought that because they could make things happen in their careers, they could make things happen with men. They were suddenly making the same money as men, and pursuing great jobs, and thinking, “I’m powerful in my career, why can’t I be powerful in my relationships?”

But it didn’t work that way?

They started to ask men out, call them, pay for them to fly to their city. All kinds of things that men traditionally did. And it didn’t work. They were either dumped or not treated well. They definitely weren’t proposed to. They thought they were gaining power by being more proactive, but they were losing it.

It sounds strange to argue against being proactive.
Feminism is great for the workplace. Women should make equal pay, they should be CEOs and doctors. But men and women, biologically, are different. Feminism cannot change the fact that men love a challenge--Bungee jumping, hunting, the stock market. And women like security. That dynamic will never change. So we showed them they needed to be as aggressive as they wanted to be in business, but with dating, they had to let men make the first move. Most men have a type, and if you’re a tall blonde and the guy you're pursuing likes short brunettes, you could stand on your head, he’s not gonna go after you.

Obviously many people were not happy with that assessment. And probably still aren’t!
Some women said, “This is terrible, it shouldn’t be this way.” Even we said it’s shouldn’t be this way. We wish we could just walk into a party and go after the guys we wanted. We don’t like that this is the case either. But you have to accept reality and do what works.

It’s hard to dispute that men respond to women who play hard to get. But isn’t romance different, case by case?
This is universal. The book was published in 27 countries. We did consultations by email and phone, and we have support groups all over the world. Women ask us, “Is it different if I’m dating a man in France? Is it different in Greece?” And we say, “Men are the same all over the world.” They all want the challenge. They’ll date women who pursue them and sleep with them and travel with them, but they won’t marry those women.

Are there rules for men, then?
Men don’t need a relationship book. Men don’t think about relationships in the same way. If they see a pretty girl, they walk over to her, and that’s the end of it. They go on a date, they come home, they watch a ballgame. It’s not that deep for them. When a girl goes on a date, she calls 20 friends after the date to analyze it.

Although, we did write a chapter in our second book, because some men were being turned down when they asked women out, and they were blaming the rules. And we said, “No, she’s just not that into you.”

But that brings up a good point. If a woman really likes a man, and he really likes her, isn’t that all you need? Does she have to keep playing hard to get?
Women have to do the rules strictly. The man can try not to act desperate, but it’s not life and death for the man. It is life and death for a woman to do the rules.

Woah. Explain that please.
If a woman wants to get married, if she wants to have children, she can’t waste time. For example, we have many clients in their thirties, who hope to have children. We have one client who’s 37 years old, and she has a window of opportunity to have kids. She really can’t break the rules. If he wants to take her away for a week vacation, or he wants to see her five nights a week, she cannot afford to do that. Because then he's getting all the benefits of being married without marrying her. If she doesn’t do the rules, he could date her for five years and not marry her. And she’ll lose her chance to have a child. But if she does the rules, then he has to figure out ways to see more of her, and eventually, he’ll realize after eight or nine months, that the only way to see her all the time is to marry her. Catherine Zeta-Jones and Michael Douglas are a good example.

Go on.
Michael Douglas, who was 55, was dating Catherine Zeta-Jones, who was 30. He could have had anybody. She did the rules. She didn’t say, “I did the rules,” but I read an article where she said her mother taught her, “Do not give it away. Keep it close to the vest.” They had been dating for months, and he said, “Do you even like me?” She knew he had a reputation, and she was not going to be another girl he slept with. She played hard to get. Every other woman would have been like, “Oh my god, Michael Douglas.” She waited months to sleep with him. She said to him, “I can’t imagine life without children,” and he said, “Me neither.” He would not have said that to a woman who was all over him.

What about for women over 50 though? The biological clock is less important there.
A 35-year-old needs to wrap it up in nine months - get the ring, the wedding date. She doesn’t have the luxury of much time. But a 55-year old who’s been married before can afford to take a few years. You’re not in any rush. You’re not going to have children with the guy. But it should be because you’re not in a rush, not because he wants to wait.

So it’s not as life or death over 50.
It’s still life and death for women over 50 too. We have clients in their 50s and 60s. We’re helping many clients that have gotten divorced after fifteen, twenty years. They are devastated. They haven’t dated in 20 years.  It’s harder for a 55-year-old woman to meet a man than it is for a 55-year-old man to meet a woman. A 55-year-old man can get anybody. A 55-year-old woman doesn’t have as many choices. And women get devastated more easily, so it’s always life and death for them. They can’t date any age. We don’t believe in cougars.

What would you say to a critic who thinks this all sounds too contrived, too controlling?
The bottom line is, there has to be this feeling that you give a guy, that you’re a hot commodity. When he asks you out, you might say, “I’d really like to, but I’m busy.” You don’t give the man the feeling you’re trying to control him.

One of the things that’s happening with women right now is that guys want to meet you halfway to keep things casual. They want you to come over their place, for example. We have women say, “I don’t drive on highways” or “I can’t get away,” forcing the guy to come to them. We don’t say, “You drive to me.” They have to decide - are you worth driving to? We deny them last-minute, impulse dating. We try to get them to see the right thing to do, rather than telling them.

Can the woman make the first move, to get things started, and then become a challenge?
Never make the first move. Cardinal rule. Never speak to a man first. Never email him first on a dating site. Never friend a man first on Facebook. Because then there’s no challenge and it’s over for him.

Can you get his attention somehow, short of asking him out?
Go to a party. Show up. Go on match.com. But wait for him to contact you.

We have clients that say, “I broke the first rule. I emailed him. Now we’re dating. How do I rectify that?” And I say, “Even if he marries you, he won’t treat you as well. There will be something missing in the relationship.” One woman was adamant. I had her do all the rules. She was busy, was hard to get. He did marry her. But he never wanted to sleep with her. He took separate vacations with his friends. And when it ended and she called me hysterical, I said, “I think you should do the rules with a new man.” She put an ad up, waited for a man to contact her, and now she’s married to that guy.

Tough love.
Once you show interest in a man, he’ll take you for granted. He won’t treat you like the special woman he has to work for. It sounds extreme, but we get the letters, emails, calls. We’ve heard it all. We’re in the know. We know. Maria Shriver is another good example.

Now we’re talking. Go on.
We like to find out how a couple met, because it’s life and death how you meet. So we researched it and saw that she was at some tennis tournament and Arnold was there. She thought he was hot, and she asked Tom Brokaw to introduce them. Now, that’s not the way it’s supposed to be. It’s supposed to be, Arnold should think she’s hot. It was the reverse. And then supposedly she took him on her private plane to the Kennedy compound. She initiated the relationship. Now, is that the reason he cheated on her? We’re not saying that’s the full reason, but the beginning was not good. Once a guy knows you’re so into him, he won’t treat you as well as he would have if he found you, pursued you. It’s just not the same.

The rules can’t begin unless he makes the first move. But once he makes the first move, we can help close the deal.

Maria Shriver is an interesting case, though. What if she were to respond, in her own defense, that men are intimidated by her stature and wealth, and that she therefore has to move first?
We don’t buy “no one approaches me.” Movies stars get married all the time. Joan Lunden was just sitting in a coffee shop and her husband approached her. He was a camp owner. And she’s Joan Lunden. He would not be as crazy about her if she approached him.

Okay. So a woman over 50 comes to you after a divorce. Or she’s never been married. What are the steps you advise?
We get a photo. We have to see what you look like, how you present yourself. We had this one client in her early 60s coming out of a bad marriage. We had her get a makeover - that’s a big part of our business. Guys are visual. You need to be attractive. You don’t have to be a model, but you need to be attractive. You’re a product, and if you don’t look hot or sexy, or do the best with what you have, you’re not gonna attract the kind of guys you’re really into. Look alive. Long, straight hair. Tanned. Work out, lose weight. Short skirt. Hoop earrings. V-neck top. Not slutty. Sexy. We had her go for a photo shoot. We got 25 photos. We picked out the two best - head shot and body shot. We put them on match.com with a light and breezy ad. And this woman is dating like crazy.

You endorse online dating then.
Online dating is not weird anymore. It was weird 20 years ago. It’s completely normal now. People at work are on it. My neighbors. My dentist. Everyone. It’s not weird or unusual at all. But dating sites are one component. You also need to go to live events. Anything that’s singles oriented.

You and Ellen have a new book, coming out in the new year, that applies The Rules to new technologies like Facebook and texting and online dating.
This is important for women in their 50s and up, because they’re dealing with it for the first time in their lives. The rules stay the same. She still texts back once every three texts. Some women text back every five seconds. We don’t let women do that because it says you have no life in between the dates. We’re still hard to get. We disappear in between dates. That’s all the same, whether you’re 55, or 35.

We train women to only respond to being asked out. Because otherwise men can eat up your time all day with nonsensical texts when they’re bored. Women think, “Oh my god, he’s crazy about me, he’s texting me all the time.” No, he could be bored. You want dates. You don’t want texts. Because Saturday night dates leading into marriage is what you want, not just a lot of contact.

If you were to give a pep talk to a FOF who is entering the dating scene, what would you say?
Women over 50 should not shortchange themselves. They need to play hard to get. They cannot date recklessly. One woman told me she was out of a bad marriage. She had gone online; a guy emailed her, “What are you doing tonight?” She drove three hours to go to his place, she had sex with him that night. Crazy behavior. She felt entitled to this because she was in a bad marriage for twenty years. It’s fine you want to have fun. But you’re not going to get a guy like that.

Telling a woman “No sex on the first date” can’t be bad advice, granted.
You have to train men silently to treat you with respect. The Rules are really about boundaries and self-esteem. It’s dating with dignity. So if you call men all the time, sleep with them the first night, have eight hour dates - you’re gonna create a monster. Or he’s just going to dump you. Date with dignity. Don’t lose your power to men by being aggressive and desperate. You’ll feel better about yourself as well. And you’ll get the guy.

And you might feel better about yourself, regardless.
You can’t wait five years to do all the therapy to raise your self-esteem. But if you change your behavior, your self-esteem will rise. The behavior raises your self-esteem in and of itself.

The bottom line is, women deserve to have a companion who treats them well, who remembers their birthday, who buys them flowers for Valentine’s Day.

Please visit Sherrie and Ellen at www.therulesbook.com for additional information, and to email them for more advice.
14September   {Poll} Is renewing your wedding vows a kiss of death?
Wedding vow renewals are a rising trend in Hollywood, according to wedding website TheKnot.com. "Perhaps the desire to reaffirm commitment is a healthy reaction to the changing state of marriage," writes Anna Jane Grossman, a reporter for The New York Times. But she goes on to say, "it seems that restating vows is not a panacea for the evils of divorce, and may even bring into question the sturdiness of the original utterances."

Read about these four celeb couples who have re-tied the knot, then decide: Is renewing your wedding vows a kiss of death?

Ramona and Mario Singer




"Real Housewife" Ramona Singer and hubby-of-nineteen- years Mario got a chance to say "I do" again at their December 2009 vow renewal ceremony at the Pierre Hotel in New York City.

According to The New York Times, Ramona wore "a custom-made white satin gown trimmed with crystals and ostrich feathers" and "told Mr. Singer that she loved him more now than the first time she married him." "You know, it wasn’t done as a fluff thing," Ramona later told a reporter from The New York Times. "When someone does something for real, you feel it. You feel the vibrations. You could feel the love between my husband and I."

On an episode of "Housewives," less than two years after the couple reaffirmed their love for each other, Ramona visited a fortune teller who told her Mario was not being faithful. On "Watch What Happens Live" Ramona denied it, saying, "I never take fortune tellers to heart. I know what I have."

Kris and Bruce Jenner




Kris Jenner, "momager" of the infamous Kardashian clan from hit reality show, “Keeping Up With The Kardashians” was married to hubby and Olympic gold medalist Bruce Jenner on April 21 of 1991. The couple celebrated their twentieth anniversary this past year with a family trip to Bora Bora and a renewal of their vows.

The romantic ceremony was filmed for their Bravo reality show and attended by the Kardashian kids (minus Khloe) and the Jenners’ two children, Kylie and Kendall. According to US Weekly, Kris shed tears during the intimate ceremony officiated by a Tahitian priest on a hilltop at the Hilton Bora Bora Nui Resort and Spa.
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Madonna and Guy Ritchie



In 2008, rumors surfaced that Madonna and hubby Guy Ritchie were on the fast track to divorce. In an effort to re-affirm their marriage, the couple re-tied the knot in a private Kabbalah ceremony in London.

“The ceremony lasted about an hour. They turned up at the Kabbalah centre in their gym clothes and changed into white robes. Everyone at the centre hopes that they will get through their recent rough patch,” according to the Daily Mail.

But, even after a wedding re-do, Madonna and Guy couldn't "Keep It Together." The couple split just two months later in October 2008 after seven and a half years of marriage.
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Jennifer Lopez and Marc Anthony



Jennifer Lopez and Marc Anthony said “I do,” three times in their seven-year marriage. The pair wed in 2004 and renewed their vows four years later while vacationing in Las Vegas. Two years after that, in 2008, they renewed their vows, yet again, at their estate in Hidden Hills, California.

"We realized the bets in Vegas [on whether we'd make it] stopped at five years, so we're really looking forward to this one,"  Marc Anthony joked in US Weekly.

Unfortunately for this celeb couple, the third time wasn’t the charm. J-Lo and Marc Anthony divorced just over one year after vow renewal numero tres.

"Love Don't Cost a Thing," but didn't anyone tell "Jenny from the Block" that all these expensive ceremonies do add up!?
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Heidi Klum and Seal




Weddings are fun, so why not have one every year a la supermodel Heidi Klum and musician-hubby Seal. This celeb couple renews their wedding vows every year around their anniversary with different theme parties.

Past vow renewal celebrations have included a white trash ceremony, a retro-themed party and a "brides and grooms" night.  Coinciding with their six-year anniversary this year, the couple renewed their vows at Donald Trump's Mar-a-Lago Club in Palm Beach, Fla., with a masquerade style theme, according to New York Magazine. Heidi dressed in a Victorian mask and Seal in a pirate headdress.

"It's our time – a lovely family time," she told Redbook. "It's about remembering this moment of love we gave to each other and reinforcing it."
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Have you ever masturbated?




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Image Sources -  Ramona: Zimbio,  The Hollywood Gossip / Kris: Zimbio, Bossip / Madonna: Girliegossip, TonicGossip / Jennifer: Zimbio, PopSugar / Heidi: Zimbio, Scoop
12September   {Fashion Flash}
Fashion Flash time! This week, it's hosted by Catherine Hogett of Obsessed With Shoes, a blog about-- you guessed it -- shoes! Check out her amazing shoe reviews and enjoy all the other links from our fab Fashion Flash friends.


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09September   {Weekly Roundup}
Make like a tree and "leave" for the weekend, FOFs. But first, read these fab posts from around the web this week:



Secret beauty weapons for FOFs

Colored denim

Pink and gray

SJP fashion on her "I Don't Know How She Does It" tour

The best museum restaurants in Paris

Clutch me if you can

12 tips for how to travel with a new partner

Berry galette

FOFs captured with Instagram

Until Monday...

P.S. Secret code for 30% off Beauty Bash tickets is: "BB30". Use at checkout and shhhhh don't tell a soul!

Image Source: Wallpaperhere.com
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08September   {Style Expert} “My FOFall Fashion Finds”
We sent our FOF style experts on a fall shopping spree...okay, okay, we sent them on a fantasy shopping spree. They returned with their favorite finds of the season -- a gamut of gorgeous garb that had us awe struck and, we'll admit, in some cases a bit sticker-shocked. It's fun to play pretend, but it's even more fun to fill your fall wardrobe AND have $$ left over to buy those Beauty Bash tickets you've been coveting. That's why we've included "swap and save" options for each collection.





Terry's fall finds:
Camel coat by Malene Birger ($830)
Save: Camel double breasted coat from Dorothy Perkins ($110)


Hera silk shirt dress by Trina Turk ($318)
Save: Sondra print wrap dress by BCBG ($168)

Bette Davis bracelet by Erickson Beamon ($855)
Save: Crystal mosaic bracelet ($85) paired with snake chain bracelet ($58) from J.Crew

Nightingale Tote by Givenchy ($1,730)
Save: Rock the Bag leather tote by Juicy Couture ($225)

Terry Gibralter is the founder of Bespoke Custom Shopping Tours, carefully-crafted shopping “vacations” and a self-proclaimed, “fashion-obsessed” FOF.

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Wendy's fall finds:
Havsis knit top by Diane Von Furstenberg ($365)
Save: Poncho sweater from H&M ($19.95)

Classic collar henley shirt by Eileen Fisher ($188)
Save: Breezy blouse from Old Navy ($29.94)

Long skirt by Pauw ($160)
Save: Pleated maxi skirt from Yesstyle ($55)

Low wedge leather boot by Loeffler Randall ($695)
Save: Intyce leather boots by Steve Madden ($149)

Wendy Foster is head stylist and owner of the Wendy Foster boutiques in Santa Barbara, California.


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Susan's fall finds:
Layered sleeve dress by Rachel Roy ($398)
Save: Black 3/4 sleeve jersey dress by Majestic ($130)

Skinny trouser by Rag and Bone ($290)
Save: Hilary Trouser in Tropical Weight from Not Your Daughter's Jeans ($120)

Messenger bag by Givenchy ($1,660)
Save: Brompton satchel from J.Crew ($278)

Faux croc leather underground jacket by Royal Underground ($395)
Save: Moc croc scuba jacket from Dress Barn ($49.99)

Susan Hersh is a Ford model and the host and executive producer of Meet The Experts.

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Linda's fall finds:
Slim leather pants by Daryl K ($895)
Save: Isaac leather legging by BB Dakota ($144)

Fur trim coat by Robert Rodriguez ($995)
*Robertrodriguez.com for stores
Save: Black tweed coat with faux fur from Collection Debenhams ($115)

Animal print pumps by Kate Spade ($350)
Save: Leopard print brushed suede shoes from Topshop ($100)

Klimpton chantilly lace shirt by THE ROW ($1,525)
Save: Storm lace belted blouse by Free People ($46.99)

Linda Cohen owns her own consulting business specializing in retail merchandising.

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Diana's fall finds:
Wild winter short poncho by Emilio Pucci ($1,150)
Save: Kimono Sleeve Sweater by Spiegel ($46.99)

Knit leggings by Akris ($895)
Save: Cable Knitted Leggings from Topshop ($45)

Hat with feathers by Trilby ($495)
Save: Floppy bow hat from Bakers ($32)

Lace gold cuff by Aurelie Biderman ($1,370)
Save: Yellow Stainless Steel Floral Filigree Cuff ($23.99)

Diana Tenes is a stylist, makeup artist and the author of 90% Off Every Day: A Pocket Guide to Shopping Second Hand.
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07September   {Giveaway} Ame and Lulu City Tote
FOF is giving away the "City Tote" by Ame and Lulu. To enter, answer this question in the comments below: What's the most you'd spend on a handbag?

Thank you for entering. This contest is now closed.



"Every decade bags are getting bigger because we have more stuff to carry," says handbag expert FOF Deborah Chase, author of Terms of Adornment, (See: the evolution of handbags slideshow). Deb's prediction for the future of handbags? "They wont be as heavy! They'll be made from lighter materials and feature less hardware." If Deb's prediction is correct -- then, we may have found the handbag of the future. The "City Tote" by Ame and Lulu is roomy enough to fit a day's necessities including a laptop, wallet and more, but has minimal hardware and is made of lightweight canvas. We like the preppy patterns a colors--perfect for an FOF lady who lunches, golfs, plays tennis...you get the idea.

The City Tote comes in four unique patterns -- the winner can choose her favorite.

More details about the Ame and Lulu City Tote you could win:

  • $86 value

  • Made of a water-repellent canvas

  • Braided faux-leather straps

  • Interior pocket keeps all of your essentials conveniently at hand.

  • 17"L X 12.5"H x 5.5"D.

  • Comes in four different patterns.


Enter to win a a functional yet fashionable "City Tote" by Ame and Lulu. Comment below and answer: What's the most you'd spend on a handbag?


(See all our past winners. See official rules. One winners is chosen at random from all those commenters who answer the question. Contest closes September 15, 2011.)
07September   {History} History of Handbags
Your handbag is a harbinger. According to FOF Deborah Chase, author of Terms of Adornment (Harper Collins) and creator of the No Nonsense Beauty blog, handbag styles arise as a response to women’s changing role in society. “We love our bags for what they look like,” says Deborah. “But styles emerge and endure because there is a reason for them.” So, no, you’re not imagining that designers are putting out larger purses every year. “Every decade bags are getting bigger because we have more stuff to carry,” says Deborah. Take a look at the evolution of handbags from 1800 to modern day. My, have our handbags grown....

(Meet Deb at Beauty Bash, Oct. 1 and 2nd!)





1

Bags were considered déclassé.


“Until the 1830s, women didn’t carry anything. Bags were considered déclassé. Instead, they had full skirts with pockets to hold a key or a handkerchief. Women at this time didn’t have many possessions because they had no legal rights and were bound to their home.”




2

Wristlets and reticules



“Napoleonic era women wore sheer white dresses that were too transparent for pockets. They began wearing teeny-tiny wristlets or reticules (sack-like bags with drawstrings). Even when fashion returned to bigger, fuller skirts, women still continued to carry wristlets and reticules because they were so pretty and functional.”




3

Gladstone bags and satchels



“The Victorian era brought increased travel and tourism. Women started to use large Gladstone bags, leather or cloth satchels inspired by those worn by 17th-century explorers. In the evening they continued to carry small bags.”




4

Whiting and Davis Mesh Silver Bag

“At the turn of the century, women were less confined to their homes. They were able to vote; some began working and attended college. The ‘Roaring Twenties,’ brought innovations in entertainment -- many women spent their evenings at the movies, jazz clubs and speakeasies. Evening bags became a la mode, particularly a silver, mesh bag from Whiting and Davis. At approximately 5-6 inches in length, these evening bags were roomier than the wristlets and reticules that preceded them.”




5

Van Cleef and Arpels Minaudèire



“Women of the 1920s began to smoke but found their cigarettes would crumble in mesh evening bags. Jewelry magnate Charles Arpels (of Van Cleef and Arpels) saw Florence Gould (wife of railroad mogul Frank Jay Gould) using her cigarette box as a purse. She stashed her lipstick in the box along with her cigarettes. Arpels modeled his “minaudeière,” (essentially a compartmentalized, bejeweled tin cigarette box) off of this trend and it was a hit -- a price point every woman could afford and functional for the needs of the 1920s women.”




6

Bugatti Bags



“What does the rise of automobiles have to do with handbags? When driving in open sports cars, women became frustrated because their possessions would fly out of their bags. The solution to this problem was very first handbag with a zipper--the Bugatti Bag, invented in 1923 by the sports car company of the same name.”




7

Clutches (also called envelope bags)



“Women of the 1930s loved the flat shape of the Minaudeire, but were carrying more than what could fit in this style of bag. This led to the development of the clutch (also called an envelope bag). Clutches of the 1930s could be as large as 9 inches by 12 inches.”




8

Shoulder bags



“Shoulder bags came into fashion first as war-time necessity. The women’s military core, the WACs (Women’s Army Corps) and the WAVES (Women Accepted for Volunteer Emergency Service) were among the first to carry shoulder bags that had a strap and could fit war staples such as food, flashlights and bandages.”




50s

Miami bags, Chanel bags and the Kelly bag



“Coco Chanel developed her signature quilted bag in 1952. Women, who were out of the house more, found that their leather bags would get scratched easily. Coco’s solution -- quilted leather. The quilting didn’t show scratches as much and helped protect the contents of the bag.


Miami bags, made of lucite and plastic, became trendy in the 50s. They represented the post-war fascination with industrial materials. Women were identifying less with mom and home, and identifying more with the world.


A bag used to carry horseback riding supplies became a national craze when Hermès adapted it into a smaller-sized model. It hit the market in the early 50s. In 1956 Grace Kelly carried this bag in her first year as Princess of Monaco to hide her bulging tummy before she announced her pregnancy. From that point on, this style purse became known as the ‘Kelly Bag.’”




10

Shopper bags and totes


“Women of the 1960s were working and running their households. Designer Bonnie Cashin identified a woman’s need for a simple, comfortable bag to carry more ‘stuff.’ Her ‘shopper’ bags, designed for Coach, were roomy enough to fit a magazine as well as a lipstick."




10a

Backpacks



Also at this time backpacks came into style with the recognition that women needed to carry books, sports supplies and even snacks. Backpacks were modeled off of German ‘Rucksacks’ used for hiking and in the army.”




11

Big bags, laptop bags

“Bags are getting bigger and bigger because we have more stuff to carry. The laptop bag has in some cases replaced a women’s handbag, or, at the very least, women make sure when they buy handbags that their laptops or iPads can fit inside.”




12

The future of bags



We are charged by the weight for our luggage and in turn, suitcases and carry-ons have been designed lighter. “Next up is handbags,” says Deb Chase, who predicts handbags of the future “wont be as heavy -- they’ll be made from lighter materials and feature less hardware. A Louis Vuitton or another super designer will need to be first to make these modifications and then other designers will follow suit.”



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