lswart
On 04/24/2012 wrote:

I am not affiliated with this company but find their tutorials to be pragmatic, cheap and helpful, try this one on social media:
http://www.appsumo.com/social-media-krash-kourse-promo/?rf=srch

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MaryBenson
On 04/24/2012 wrote:

Here are free things you can do: Do you have a Facebook fan page? Posting photos of women wearing your Ah ring, perhaps? My friend who sells a lot through her FB page tells me that she posts info about her offerings on the pages of friends who have 100 friends, themselves. How about a Pinterest page with photos of women wearing your ring? I like this person's ideas to jump start my Tweets: http://www.commscorner.com/2010/09/40-useful-things-you-can-share-on.html to find more to tweet about. I also follow the guy at SEOMOZ.org; he has a good post on driving traffic to your site: http://www.seomoz.org/blog/10-remarkably-effective-strategies-for-driving-traffic. And don't forget about guest blogging on sites where your customers are already reading; here is a good reference for being a guest blogger: http://www.copyblogger.com/guest-blogging-tactics/.

If you have an advertising budget: you can try targeted ads at adbuyer.com and Facebook. I have found that FB can drain a lot of money really quickly (as does Google adwords), though. When I have run Facebook ads for my market (women over 50 who have a little incontinence when the laugh, sneeze, etc.), I was amazed to discover that all of the activity was coming from women playing Farmville!

Once people are on your site, a way to ask for their input through a free service is through http://www.kissinsights.com.

From the big picture, though, do you have a path your potential customers will follow once they get to your site, from initial inquiry to actually buying? Is there a way to capture their email addresses so you can contact them and develop a relationship with them? I notice on your Celebrities page that all of the celebs are featured on the one page, with none of the photos. . .how about tweeting a link to the photos of celebs wearing your jewelry, with a page for each photo on your site?

You asked about using social media, and I went astray from that. I find it difficult to separate social media from a larger picture of driving traffic and developing a sales funnel. But I hope this helped in some way.

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EmpowerDames
On 04/25/2012 wrote:

Thanks for your question Ruta and I love your website..and the jewelry! You may have already tried these ideas..but I will share what I think:
1) Have you tried Pinterest? New quasi-social platform that is right up your alley..and the greater targets are retail, products and recipes or food related. Creating an account with your jewelry and viewers "pin" your site to their board and other's repin from theirs...like bookmarking but in your face on a board in a drop down file. I took a great little course on the whats and important know how it was worth the price..Power of Pinning Good webinar..good training package http://ow.ly/aqPQ9 (even tho I don't have it all done myself yet..I just took the class)
2) Maybe try a contest/or an online hunt....with a good prize...or a series of contests that each earn credit towards a buying a piece of jewelry at a lower of free price.....the idea is to get them to and browse your site, bookmark it and return several times...you determine the giveaway..and there are many contest sites on social media (facebook, twitter) you can post it...not to mention Pinterest. You can keep it classy if you are creative

3) have you tried hosting a local meetup? (Meetup.com) or find target groups that are great customers (fashinistas, beauty etc) that have a meetup in your area....attend and stir up some interest there to drive traffic to your website too.

4) my best for last...establish an affiliate program...kind of like a home party on line. Go to shareasale.com or clickbank.com, establish an account..offer a product and offer pay for click or per sale, follow thwir directions. When someone signs up to be an affiliate, they will give them codes to use on their websites or emails to offer commissions whenever someone either clicks on it or buys from it. They keep track, pay out the commissions for you and you make more money by having others market your product. Then offer an affiliate program on your website, in your social media....most everything you see on many many pages are linked to a pay for click to someone or sale.

It's a good thing. :)

Hope this helps and will look forward to your continued success!

Very sincerely,
Lorraine Allen
Empowerdames.com
facebook.com/Empower-dames
@empowerdames twitter
Pinterest.com/empowerdames (a work in progress)

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EmpowerDames
On 04/25/2012 wrote:

Ruta, what was your strategy to get the media hits?

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Casafina
On 05/03/2012 wrote:

I agree with the other posts that mention Pinterest as you said news is news once but being repined over and over creates the buzz. You also need to catch up and get with compatible bloggers both fashion and jewelry and you can find thousands on bloglovin. It's the younger gals who have really been able to take off with this biz plan. Track some down you you think represent your product and send them some product for placement. I have been tracking this for several months and can't believe how quickly and mainstream is process has become over traditional print advert

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Casafina
On 05/03/2012 wrote:

I just did a sear on AH ring on interest and found 9 posts with several having repins. I searched by your company and saw a few pins but no interest account. After looking further at your product line it's specific "ah" ring so I would target more of those who embrace this type of living. "I'm single and I'm happy clap your hands" I also noticed thT there are just a few products so maybe revamping your look website to streamline may draw a different audience. Just saying! Good luck

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