Are You In The 60%?

Our mothers and grandmothers kept “it” a deep, dark secret. Once they got “it,” they usually had to restrict their activities and they were just plain embarrassed. There wasn’t a whole lot they could do about “it,” either.

“It” was just a dirty word.

“It” is bladder leakage and almost 60 percent of us over 50 have “it” today. It’s just one of those yicky facts of life. Fortunately, this common condition no longer has to stop active and social men and women from doing every single thing they love. The boomer generation never liked sitting on the sidelines and 60 percent of them weren’t going to let something like bladder leakage keep them down.

Enter Depend. No, not the bulky incontinence diapers grandma had to surreptitiously buy, which were hidden in the back aisles of the drugstore. We’re talking about a new product that looks just like underwear and fits close to the body, so everyone can wear clothes they love, even when they’re at the gym. Depend knows that the men and women of today’s vital 50+ generation demand products that will let them discreetly manage their common, if not annoying, bladder situation, while letting them get on with their vigorous lives.

Called Depend Underwear with Fit-Flex Protection, these new panties are made with more Lycra strands for a “smooth and comfortable fit;” a soft and comfortable underwear-like waistband; maximum absorbency, and flexibility so they move with the legs.

“Millions of Americans live with bladder control issues, and many of my patients who experience them say their big, bulky incontinence products keep them from doing things they love,” says Jennifer Berman, M.D., a board-certified urologist, founder of the Rodeo Women’s Health Center in Beverly Hills and Depend brand health expert. “They’ll be happy to learn Depend is introducing Depend Underwear with new Fit-Flex protection to help give men and women the chance to live their lives to the fullest.”

As we age, we have two choices on how to deal with newfound health issues: Sit and sulk or face them head-on.

Brands like Depend want to help us do the latter, with the confidence that we can continue to live with gusto. Considering 60 percent of us over 50 are faced with bladder issues, it looks like Depend will continue to live up to its name.