What do you think of the “lifestyle lift” procedure?
A Lifestyle Lift is a clever, trademarked name for a mini face lift. Many surgeons feel it is important to trademark a name for marketing purposes. Their advertisements and web page are very misleading and make it sound like it is a non-invasive, quick, in-office procedure. In fact, in June of 2013, Lifestyle Lift settled with the Florida attorney general over the company’s ads. According to USA Today:
“The company’s agreement with the Florida attorney general requires it to change specific marketing practices, to follow Federal Trade Commission guidelines on testimonials, to stop calling its face lift a “revolutionary procedure,” and to refund some customers’ money. Lifestyle Lift had failed to disclose that many of its client were compensated for their testimonials, breaking the FTC’s guidelines. Lifestyle Lift has run into trouble in the past, settling with New York state in 2009 after being accused of having employees pose as customers and offer testimonials.”
Additionally, lifestyle lift is often done by doctors that are not plastic surgeons. I would recommend a consultation with a board certified plastic surgeon before pursuing the lifestyle lift. Make no mistake, Lifestyle Lift IS a mini-facelift. The following is an excerpt from wikipedia about Lifestyle Lift:
“The basic Lifestyle Lift is an in-office procedure that company literature claims takes about an hour to complete. However, in many circumstances, it is reported to last several hours when additional procedures are performed. Because its procedures are performed under local, not general, anesthesia Lifestyle Lift centers do not need to be ACHA, JCAHO, AAAASF, or AAAHC approved ambulatory centers. The majority of non-Lifestyle Lift elective plastic surgical cases involve IV or general anesthesia in the United States and are therefore performed in ACHA, JCAHO, AAAASF, and AAAHC accredited facilities; the benefits of accreditation for IV or General Anesthesia surgeries have been promoted and mandated by the American Society of Plastic Surgery and the American Board of Facial Plastic and Reconstructive Surgery.”
It is no better than any other mini-facelift done by other surgeons. Its a marketing strategy that has been successful for them. What they don’t completely disclose in their ‘after’ photos are the whole list of procedures that were done in addition to the lift such as laser, fillers, fat grafting, or lids. A patient came in who had had the procedure and after comparing fees, would have paid less then $100 more to have it in her hometown (no traveling or motels) and under anesthesia (more comfort) with a better outcome from how she presented. Granted, some of their surgeons do good work but its been very inconsistent in what we see in California.
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