Amie Hoff is giving away a FitKit50+ — a portable fitness kit designed to help FOFs gain confidence and control of their bodies. It includes a fitness band, ID tag, pedometer, reflective armband, resistance tube, exercise band, stability attachment, and access to Amie’s specialized online video library of exercise routines. Enter to win by answering this question in the comments below: What’s your favorite way to workout?
Amie Hoff, a 49-year-old trainer, first made a name for herself in New York City gyms, and then in national media outlets. After being featured in major magazines such as Fitness, Women’s Health, and Allure magazine and appearing on ABC, NBC and CBS segments, she set her sights even higher hoping to reach a wider audience with her fitness routines. “I wanted to develop a product where I could really help everybody,” says Amie, “because I could only work one-on-one with so many people, and I could only reach so many people during a TV segment.”
Amie and her sister, Beth Wieczorek, an entrepreneur with a background in business development, put their heads together to develop an on-the-go fitness kit that could be used anywhere. Amie came up with a list of exercises that she wanted to include, and 13 major muscle groups that she wanted her kit to target. Her original fitness kit, the FitKit, contained a pedometer and jump rope for cardio workouts, an exercise band and resistance tubing with handles for sculpting and toning muscles, a reflective arm band for late night or early morning workouts, and an ID tag that lists your name, emergency contact, and any medications you may be on. When you purchase a FitKit, you automatically gain access to Amie’s online video fitness library, which has over 250 exercise videos.
After launching the FitKit in December of 2010, both Amie and her sister started experiencing symptoms of menopause and perimenopause. Amie found that age and perimenopause was really affecting her balance, perception and agility. “I really started to think about the issues that the 50+ population were facing,” says Amie, “and I thought, here’s our next FitKit!”
Left: Co-founder and fitness expert, Amie Hoff. Right: Amie and Beth (left) pose for a picture at the finish line of the Nautica New York City Triathlon.
Amie modified the original FitKit and created the FitKit50+. She swapped the jump rope for floor markers to be used in exercises addressing stability, agility, coordination, and balance. The exercise library for the 50+ kit incorporates balance exercises, as well as all of the same strength and cardio exercises from the original FitKit.
Amie recommends using the FitKit50+ 2-3 days per week. For the best results, she tells FitKit users to split up their workouts into cardio and strength training segments, spending about 20 minutes on each. “The great thing about the FitKit is that people can take it on the road with them or do it right in their own living room,” says Amie. “If people are especially time crunched and can’t get to the gym they have it right on hand. You can even take it to the office!”
Enter to win a FitKit50+ by answering this question in the comments below: What’s your favorite way to workout?