FOF Jana Feifer is giving away her gorgeous Letters for Literacy tote. You choose the color and letter. Enter to win by answering in the comments below: Which color do you like best?
Up until 2001, California-based FOF Jana Feifer designed promotional products for fashion mega-brands including Calvin Klein, Estee Lauder and Donna Karan. When 9/11 hit, the economy dipped causing many of these companies to cut their marketing budgets and consequently put Jana’s company virtually out of business. While some FOFs would mope over their bad luck, Jana remained positive and saw it as a blessing in disguise. “I always wanted to have a product line of my own, so it was really good timing for me,” she says.
That year, Jana launched Jana Feifer handbags, starting with a small luxury leather line of bags in bright colors. “I was very lucky–my first collection was picked up by Bergdorf Goodman, Henri Bendel and I got a lot of press without really having to do anything,” she says.
One success bred another success. Jana’s second collection, leather bags with custom initials, garnered attention from celebrities such as Halle Berry, Lisa Rinna and Renee Zellweger and even was named one of Oprah’s Favorite Things. “My business grew from a half a million dollar company to a six million dollar company in a month,” says Jana.
However, in 2005, Jana faced yet another obstacle–this time, a skin cancer diagnosis. Jana’s handbags took a backseat as she focused on her health for the next seven years.
Once again, Jana has bounced back from difficult times. The now, cancer-free FOF relaunched her bag company just this year with a line she believes will be even a bigger success than before. Her comeback bags are made from Jana’s custom-blend of PVC and leather which keeps costs down while still maintaining luxury quality. Her new Letters for Literacy tote (a lucky FOF will win one!) is made from cotton canvas hemp with Italian leather trim and printed with a custom initial. 10% of proceeds from the Letters from Literacy bag will benefit a division of the United Nations called “Literacy Initiative for Empowerment (LIFE).” “They help children and women all over the world achieve literacy,” says Jana. “I hope I can make a change.”
Enter to win a Letters for Literacy tote by answering in the comments below: Which color do you like best?
Thank you for entering. This contest is now closed.