The Internet would have saved Paul Revere a great deal of wear and tear. Instead of riding horseback on the evening of April 18, 1775, from Charlestown to Lexington, MA, to spread the word that “The British Are Coming! The British Are Coming!” he could have emailed.
Lucky for us, we now have this fast method of communicating, but we must use it wisely. We all get far too many sales pitches, pass-this-on requests, and assorted spam to waste any more time reading another worthless email.
When FOF sends an email, we want it to be worthwhile for you, whether it’s a fab giveaway or really meaningful content, such as news about a potential vaccine to prevent breast cancer.
I think the email we’re sending out tomorrow is really cool. Here’s a sneak preview: