It’s a pity that the somewhat interesting articles in the AARP magazine are sitting next to some of the most depressing advertising created on or off Madison Avenue. Let’s see, there’s a harvest gold and blue ad that screams: “You are eligible for quality life insurance—GUARANTEED!” The ad for Keebler Club Crackers may have been designed during the Great Depression. And The North American Menopause Society put together a real stunner telling me www.menopause.org has the facts. I also couldn’t be cold enough to wear “The Ultimate Parka” touted for $29.99.
What’s more, the photos and illustrations accompanying the articles are as dreary as the ads, featuring people who looked like they were frozen in 1962.
It’s bad enough that AARP invites us to become members at 50. Does its magazine have to insult us further by associating age with awful taste, bad eyesight and misguided messages? Have these people looked around at the class and intelligence of our generation? “AARP is a nonprofit, nonpartisan membership organization that helps people 50 and over improve the quality of their lives as they age,” it says on one of its websites. “As the nation’s largest membership organization for people 50+, AARP is leading a revolution in the way people view life after 50.”
If the AARP is helping me view and improve the quality of my life through this magazine, I am in deep trouble. I am not impressed that it is the “world’s largest circulation magazine.” If it has such a powerful platform, it should use it more wisely.
Please let me know what the AARP has done for you lately.