Starting today, FOF women declare a ban on any company that uses the following words or phrases in its advertising or anywhere else.
Elder Plan: I saw a TV commercial for a medical insurance plan with this name. Churches have elders. Not now, nor ever, will we think of ourselves as elders. Even if we live to be 100.
Seniors: This term is great for 4th year students in high school and college and when used in conjunction with words including vice president, fellow, and thesis.
Retirement: Even if we stop working, we’ll never be retired, or retiring.
Retirement Community: Am I allowed to do any work, like rake leaves, if I live here?
Sun City Communities: How depressing does that sound?
AARP: It may want to be a powerful advocate of boomers, and it may be trying to change its image, but its name and logo are stuck in the Dark, Dark Ages.
Independent Living Facility: The word prison sounds more upbeat.
Mature Adults: Mature thinking, potatoes and peaches are fine. I’d rather be called immature.
Nursing Home: Ye gads. I hated this description 25 years ago. Someone has
to be clever enough to come up with something better.
When words, names and labels have unpleasant, negative, off-putting or incorrect associations, they should be changed.
FOF women (and many men, too!) are different than any generation before us. We simply will not allow ourselves to be defined by terms other than what we are: Fabulous, passionate, smart, creative, accomplished, stylish, sharing, vibrant and driven.
We’re not dead after fifty. And anyone who thinks differently is just a dummy.
* Lyrics from Show Me-–My Fair Lady.