3 p.m. today
My cell phone rings. It’s Lois, the head of the agency that’s handling public relations for FOF.
Lois: “CBS News just called. They want to feature you and a few other FOF women on tonight’s 11 p.m. news. Call this woman quickly [and she rattled off the name and cell phone of the CBS reporter.] I don’t care if you have to turn yourself into a pretzel. Do it.”
When Lois recommends that I do something, I jump. I trust and respect her opinion on mostly everything. FOF is launching in 10 days and Lois is up 24/7 doing her PR magic.
I call the CBS reporter who gives me the details. She’d like four women (including me) to be at Times Square at 6 p.m. to tape a segment. I have precious little time to find three FOF friends who can drop what they’re doing to meet me.
I call Susan, Cathy, Jayne, Joni, Linda, Barbara, Terry and Catherine. Susan is the only FOF woman I reach right away. “Sure, I’ll meet you,” she says.
Calls, e-mails and voice mails are darting back and forth between me and the seven other women. By 4:15, I also have commitments from Cathy and Joni. The remaining five have all checked in and want to do it, too, but they either have previous engagements or are out of town. Barbara even tries to change her other dates, but can’t.