FOF Adrianne Weisman is giving away a luxe, pure cashmere wrap (retail value: $392) in pink or black from Evelyn and Arthur–a clothing and accessories company that specializes in apparel for women over fifty. The line is designed to “take you from the country club to the theater,” according to its president, Adrianne Weisman. Enter to win by answering this question in the comments below: What would you wear with this cashmere wrap?
In 1984, Adrianne Weisman’s parents, Evelyn and Arthur Lewis, retired to Palm Beach, Fl. Arthur had enjoyed a long career as a manufacturer of women’s clothing in New York, while Evelyn stayed home and took care of their children. When Evelyn, 52 at the time, found that she couldn’t find any clothing in her new town that were the fit, color, or material that she wanted, she and her husband decided to open a clothing store of their own. They opened their first store, Evelyn and Arthur, in 1985, but couldn’t do it alone. They asked for help from Adrianne and her husband Fred, who were both working as buyers for Macy’s in New York at the time.
With the help of Fred and Adrianne, Evelyn and Arthur grew from one flagship store to seven stores throughout Florida. When Arthur retired in 2007, Adrianne took over the company, becoming its president. Each day, Adrianne determines what items are selling well, gets in touch with manufacturers to check on shipments, contacts the stores to see what the needs of the stores, salespeople, and managers are, and organizes in-store charity events. Some days, Adrianne spends at the Evelyn and Arthur stores, talking to her customers to find out what they want, what they like and don’t like, and what’s fitting well.
Evelyn and Arthur carries a mix of clothing and accessories carefully selected from other manufacturers, as well as clothing designed by their in-house design team–a team which pays careful detail to the influence of trends that are selling, and the fit of the clothing and colors that Evelyn and Arthur customers love. While they’ve made a name in Florida, Evelyn and Arthur will ship all over the U.S. from their online store, evelynandarthur.com.
“Our clothes have a great fit and they’re age appropriate,” says Adrianne. “You don’t want to look like your 20-year-old daughter, and you don’t want your clothes to fit that way. Our clothes are fashionable, they fit well, and they’re quality–that combination, along with the customer service in the stores makes it a place where women over fifty want to shop.”
Enter to win a cashmere wrap from Evelyn and Arthur by answering this question in the comments below: What would you wear with this cashmere wrap?
Don’t forget to “like” Evelyn and Arthur on Facebook.