{Street-Spotted} Ruta Fox

It’s tempting to stay in your pajamas all day, especially when you work from home. Not for FOF Ruta Fox.“I find you can actually be more productive if you get up and get dressed,” says Ruta. “You have to have some kind of structure if you work from home, otherwise you get sidetracked with things like laundry and cooking.” Ruta, the founder of DivineDiamonds.com, works from her Upper East Side, Manhattan apartment. Today we spotted her on the way to a meeting.

Name: Ruta Fox

Age: Over 50

Where are you going? I have a meeting with a friend who is a private jeweler.

How would you describe your style? Classic, but fun. Trendy, but not over the top.

Favorite stores? Daffys, Bloomingdales and Zara.

Is there anything you never wear? The colors yellow, red and chartreuse.

What colors do you like to wear? Cream, beige, black and pale pinks and blues.

How has your style changed over the years? It actually hasn’t changed that much. I’ve always liked detail, such as a flower or embroidery… something of interest.

Favorite designers? Michael Kors, Ralph Lauren, Carolina Herrera

Splurge piece? A vintage alligator handbag from a market on the Upper West Side and a Nanette Lepore jacket.

Signature piece? The Ah Ring from my company, DivineDiamonds.com.

On Ruta:
Shoes — Edoardo Alessi
PantsThe Limited
Blouse Newport News
Bag Kenneth Cole
RingThe Ah Ring from her company, DivineDiamonds.com
Bracelet — From Bali
SunglassesRalph Lauren

Images by Katherine McPherson for faboverfifty.com

4 Responses to “{Street-Spotted} Ruta Fox”

  1. Roz Rickman says:

    That touch of feminine lace; the “Ah” ring is just exquisite. Love your stuff !

    REPLY
  2. Roz Rickman says:

    Love your choice of clothes – look somewhat traditional, but also something unique. Truly love the “Ah” ring — appeals to my love of simplicity and extremely tasteful. Love to look at “Divine Diamonds”. They are exquisite !

    REPLY
  3. Judy says:

    Love the lace detail on her blouse. Beautiful…

    REPLY
  4. KMM says:

    Nice photos, Ruta–you’re a natural!

    REPLY

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