Hats off to Talbots for its marketing program, called “EVERY WOMAN.” Its windows on Madison Avenue grabbed my attention because they feature fab photographs of intriguing-looking women of all ages, including some in their seventies. They are mothers and daughters, grandmothers, sisters. Talbots knows all women want to look–and feel–great and we don’t stop investing in our style after the age of 49.
The Talbots website brilliantly states: “Whoever defined smart and sexy by size, age, or shape clearly never met a real woman. You know—and we know—that in real life, confidence and wisdom trump numbers every time. You know it, and now we want you to revel in it.
“Join us for EVERY WOMAN, a new series we’ve created to share, discuss and discover topics relevant to all of us: size, age, shape, stage of life, to name a few.”
When Eileen Fisher, which used to be a favorite FOF brand, wanted to appeal to younger women, it stopped paying attention to FOFs. Maybe Eileen (FOF herself), thinks younger women don’t want to be caught dead in stores with women who could be their mothers and grandmothers.