It makes absolutely no sensa

I am watching an infomercial about Sensa, a product that you sprinkle on your food–any food–to lose weight. In typical infomercial style, men and women parade across the screen raving about how much weight they’ve lost. 10, 20, 90 pounds! A doctor explains that Sensa is a “revolutionary” weight-loss substance that heightens your sense of smell and taste so you eat less.  And Dayna Devon, billed as “an award-winning journalist,” tells us Sensa was her savior.


I have bought a number of products from infomercials (a step ladder and mineral makeup when it was first introduced), which I’ve loved. But this infomercial distresses me because it misleads obese people into believing that Sensa will help them lose weight without dieting.  It shows people sprinkling Sensa on their chocolate cake and pizza, and then gobbling them up.  Anyone with even a modicum of knowledge about eating and weight loss knows that the only thing that you can sprinkle on your food to make you loss weight would be poison (since it would prevent you from eating it.)

If you’re wise to weight-loss claims and you read the fine print on the bottom of the screen, you’ll learn that Sensa must be used in conjunction with reduced calorie intake, a sensible diet and exercise. But obese people, who struggle with their weight and are desperately searching for help, don’t see the fine print. They hear the promise.

My doctor told me that half of all Americans will be obese within the next decade, thanks in large part to crappy food, including Coke and sugar-coated cereals. We must figure out how to completely impact the way our country eats. Let’s start with message on soda cans that say: “Guzzling coke can be hazardous to your health.”  Or maybe, we can sprinkle Sensa in the can.



0 Responses to “It makes absolutely no sensa”

  1. maria urena says:

    quiero bajar de peso y me an dicho que sensa es muy esficiente

    • Geri says:

      hola maria,

      espero que puede bajar de peso con Sena. Digame su progresso.


  2. Cecile says:

    Good morning!

    I am in total agreement… but people in general keep on hanging on to the idea that there is an easy, quick weight loss miracle… There is none!!! I get incensed when I see/hear the pill ads, the powder ads… I work with women half my age. They are ALL overweight. they keep looking for the magic wand that will make the lifesavers around their middles disappear… they start the week-end with Appletinis (sp?) and keep on going. Today they are all moaning and groaning…: the cakes, the parties… the sunburns.. Oh, well… I don’t “get it.”
    At thirty-something I was so active and fed my kids so well I was a size four! The only thing I can think of is that they are all so stresseed out they must produce a great deal of Cortisol!! But that is a subject for another day!! “The Conspicuous Consumption of the Miami 70’s generation.”

    Have a great day everyone!!




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