AARP is trying to become hipper, but it really has to try harder, especially because it’s still using the wordssenior and retired. It must start using the word FOF. Interviewed on the Today Show this morning, an AARP spokesperson talked about the results of a recent survey of boomers who will turn 65 in 2011 (2.5 million of them). The survey questions included: “How long do you expect to live?” and “How long do you want to live?” “When will you stop working?” and “What do you want to improve?”
We don’t need a survey to know FOFs are concerned with staying healthy, being productive, living in our own homes and remaining financially solvent. Why not a survey that shows how hip and smart we are, with questions like:
Would you have repealed “don’t ask, don’t tell?”
If you son said he doesn’t believe in marriage, would you support his views?
Have you used a dating website?
Would you consider buying a new car in the next five years?
Do you expect your grown children to eventually take care of you?
It’s time everyone FUF start understanding who we really are. They may represent the future, but we don’t represent the past.