I remember when you first came to the United States in 1985. You created quite a buzz with your nice-looking furniture, good prices and do-it-yourself concept. I couldn’t figure out why anyone would want to assemble their own chest or kitchen cupboard, but what did I know!
Apparently, I didn’t know much.
Look at you now, Ikea. You decorated my nephew Adam’s entire apartment. Some of your furniture looks as good as pieces five times the price. You also sell towels and shower curtains, dishes and flatware, artwork and vases, things you don’t have to put together yourself. And what about the specialty foods from Sweden, like meatballs. Clever!
Thank you Ikea. I’m actually thinking of buying a media cabinet from you. I have more patience than I did when you and I were young, so maybe I’ll actually be able to put it together without having a breakdown.