FOF Barbara Lesser is a West Coast clothing designer whose eponymous casual collection ranges from bright tunics to summery white pants. Enter to win a $300 shopping spree. First check out Barbara’s line and then comment below on which of her summer pieces you like best and why.
FOF chatted with Barbara recently.
How old are you?
What was your first job?
I started as a sweater designer in NYC one month out of Pratt Institute in Brooklyn. After another month I traveled to Europe for inspiration and Asia to visit factories.
What were you doing before you started your business?
I worked for ESPRIT.
When and how did you launch your own company?
I meet a great guy in 1980 who always wanted to be his own boss and also worked in the apparel industry. First we got married, then we started our business, Felicity, in 1982.
What was the first item you designed?
I did screen-printed sweaters that were like Miro and Picasso paintings.
Where are you based?
We’re in Los Angeles and all of our manufacturing is done right here in Southern California. We’re very proud of that!!!
What is a typical workday like for you?
I’m lucky that I have a great staff who know exactly how to do their job well. I have plenty of time to do my research and think my seasons through while they take care of the details. I start at 9:30 and leave around 5:30. My husband and I always go out to lunch to take a break and discuss business or children. I research fabrics and color quite a lot. I shop a lot to see the retail trends and I sketch out my ideas into groups based on fabrications. We have production fittings a few times a week and meetings to keep everyone informed, organized and focused.
What products do you sell and at what prices?
My collection is casual sportswear for women like I. It’s on trend, easy to wear and care for, and fits the lifestyle of most women I know. The retail prices range from about $89 to $200. The items include tops, pants, jackets and dresses.
What are this summer’s hot items?
Many of my products are hand dyed by local artisans so the result is a hand painted or tie-dyed look. Tops with cut outs and cold shoulders are hot. So are sundresses. Tunics with hi-low hemlines are a very current trend. Our customers love our poplin pants in the hot weather. Bright colors prevail in all categories.
Where does your inspiration come from?
Success is always the best inspiration. I love building on a category that sold well. I find inspiration in everything from sunsets to ancient mosaics. I also love to watch what women are wearing to see what makes them feel comfortable and confident.
To enter, comment below answering the question: What’s your favorite summer item from the Barbara Lesser collection and WHY is it your favorite?
1 FOF will win. (See official rules, here.) Contest closes June 20th, 2013 at midnight E.S.T. Contest limited to residents of the continental U.S.