FOFs Cindy Joseph and Jennifer Snowdon built their careers on achieving “the natural look.” Cindy’s new cosmetic line, Boom!, uses three simple color sticks to achieve a radiant glow. Jennifer is a makeup artist specializing in seamless makeup for high-definition film.
Here, they demonstrate their favorite tricks for looking polished—not painted.
Cindy’s supernatural day look:
Moisturize. “As skin gets older, it gets drier, so keep adding moisture, moisture, moisture! The Boom! Glo stick is a universal moisturizer that stays on top of the skin and gives a slightly dewy glow. You can use it on your lips, cheeks, neck and cuticles. The only ingredients are olive oil, beeswax, honey and vitamin E.” Boom! By Cindy Joseph, Glo, $24
Neutralize the Eye Area. “Don’t worry about shadow. Just lighten your eye area to the same color as the rest of your skin. Choose a concealer that matches the skin on your cheeks exactly and mix it with eye cream so it won’t settle into lines. Or try Alison Raffaele True Concealer, which hydrates and plumps and doesn’t settle. Apply it with a brush above and below the eye—anywhere the skin is darker, red or shadowed. I always use a brush; sponges soak in all the makeup—a waste!” Alison Raffaele True Concealer, $23
Illuminate. “’Frosted’ makeup sounds like something horrible from the 1960s. But a highlighting cream-based ‘frost’ applied to the cheekbone, brow bone, lid and the center of the lip suggests dewy, youthful skin.” Boom! By Cindy Joseph, Glimmer, $24
Flush the cheeks & lips. “Apply a cream-based color to your cheeks, lips and to your neck to suggest a warm flush.” Boom! By Cindy Joseph, Color, $24
Cindy’s supernatural night look:
Even your skin. “For slightly more coverage, mix your foundation with a little moisturizer and use a brush to paint it anywhere skin is slightly red or darker. If your foundation is the right color, you don’t need to cover your whole face. Work from the center of you face out.”
Draw the eye up. “Many FOFs try to ‘define’ the eye by using a strong line all the way around. In fact, anything you put under the eye highlights the bags beneath it! Instead, use a stiff brush dipped in water to press powder liner along the upper lash line. Use the same brush to apply your mascara; it allows you to get right up to the lash line and it looks more natural. Michael Marcus Kohl Cake Eyeliner, $20
Add a red lip. “Red always gives your skin tone a lift. There are so many new textures of lip color now, from stains to moisturizing sheers; red doesn’t mean the Marilyn Monroe matte of the past. I used a brush to apply a few coats of Kimiko’s sheer lip stain and then topped it with her plumping gloss. Dry red lips are not as attractive as wet red lips.” Kimiko Sheer Tint and Lip Plumper in Pomegranate, $37