My “about face,” from TV producer to beauty consultant–one FOF’s story

by Ramona Duoba

Just when I thought I’d be settled into a comfortable life I am not. I imagine there are other FOFs who are going through the same life-changing experiences. A few years ago I was laid-off from a job I loved as a TV producer. Just like that my life turned upside down. After a couple of weeks of mourning my job, I updated my resume and forged ahead. Diligently I worked on saving my career: resumes, meetings, interviews, all this during the worst recession since the Great Depression. Not to mention attempting to continue my professional life in an industry that was rapidly shrinking. On the 4th anniversary of my lay-off I had a hallelujah moment. I was working hard to give someone a reason to hire me and so I put all my trust into them, believing they would see value in my experience and awards. I was wrong.  I had to start taking charge of my financial future and create my own success.

Fast forward to my meeting last week with Geri Brin, founder of FOF.  Geri is a friend of mine. We lived in the same building on Manhattan’s Upper East Side. I went over to her apartment to tell her about my new venture. You have to know Geri. She’s a master at multi-tasking. She’s running a business, organizing beauty events, sitting with her pregnant daughter during her sonogram, renovating her apartment, yelling at Rigby (her barking dog), answering e-mails, text messages and the list goes on. “Do you want me to make a cappuccino for you?” she asks. “Sure,” I tell her. I glance at the kitchen counter where Geri’s making the coffee and notice the Rodan + Fields Redefine Macro Exfoliator device charging out in the open. I’m not sure if I was more surprised that she owned this sold-out item or that it was being charged in the kitchen. (I think it’s more of a bathroom item.) “You know I’m working with Rodan + Fields on its new venture focused on anti-aging,” I tell Geri. “That’s great,” Geri answered. “I just bought this device and love it because I only have to use it once a week for about five minutes. I use the anti-aging products, too.”

I told Geri I was reinventing myself. I’m no Madonna, I said, but I need to do something different, change my life and have control of my future and success. I respect Geri and wanted a businesswoman’s reaction to my decision, not to mention validation. I explained the business model, the opportunity and the potential. “If R+F can do with anti-aging what they did in the acne market with Proactiv, then I want to get to the party early, not late when it’s crowded. I want to be part of the explosive growth,” I explained.  “You’re absolutely right in doing this,” Geri said. “Just stay focused and don’t think about the past. Look ahead,” she advised.

So at the age of 52 that is exactly what I am doing. Getting out of my comfort zone, venturing into a whole new industry and excited about the possibilities that lie ahead.

Note from Geri:  Not only do I get pleasure supporting women like Ramona; I love the R+F products. Besides my trusty Clarisonic skin cleanser, my new Macro Dermabrasion device is one of the most effective skin care products I own.  I’ve used it only three times and already my skin feels softer. I guess it doesn’t really belong on the kitchen counter, but its sleek design fits in well with the Nespresso coffeemaker.  

Click here for information about products that Ramona sells.

Click here for information about Ramona’s business. 


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  10. Helen Kenney Poore says:

    Great story and congrats on your career. I closed my own business over a year ago, the economy where I live was not supporting an upscale retail store. I took, what I thought was, the dream job working for another person. Money was great and my mind didn’t have to work 24/7 like it does when you are self employed. I heard a saying “If you are working to make someone else rich, you are building their dream, not yours”. Back to the drawing board…55 and reinventing myself for the 6th time in my life. It doesn’t get easier, but the possibilities are still exciting!

    • Ramona Duoba says:


      You should seriously consider joining me in business. I think Rodan + Fields could be the right fit for you. It’s a great way to build your own business. Check out my links provided and contact me at
      This could be the last time you have to reinvent yourself. Think about it.

  11. Wendi says:

    Great Company, great products. Good for you!

  12. Vicki Guttridge says:

    DO SOMETHING YOU LOVE AND YOU WILL NEVER WORK A DAY IN YOUR LIFE! I, too, found myself at 52 asking “where is my career going and how can I have fun again at work?” Enter Rodan + Fields. Amazing company and products, great people and you are helping others change their skin and change their lives — what’s not to love? I could not be happier!

  13. Vicki Guttridge says:

    I, too, found myself at 52 asking “where is my career going and how can I have fun again at work?” Enter Rodan + Fields. Amazing company and products, great people and you are helping others change their skin and change their lives — what’s not to love? I could not be happier!

  14. Ramona Duoba says:

    Thank you for the comments. I really appreciate the positive feedback and support.
    If you or anyone you know are interested in joining me in business, I would love to talk to you about this great opportunity. Check out my links and e-mail me at


  15. casey04 says:

    Congrats on your move! Wish you lots of success!
    I am inspired.

  16. Cindy says:

    Usually good things come out of bad things.

  17. Liana Schlissel says:

    You made such a smart decision with reinventing yourself and joining such an incredible company like Rodan + Fields. They truly change people’s lives and skin. I wish you much success with your NEW venture and I hope many people join you in business!!


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