FOF Susan Posnick spent her early adult years suntanning and teaching on the island of St. Croix. There, she met a well-known NYC advertising photographer, Wendi Hilti, who became her mentor. “We would sit in the afternoons and drink our Campari and sodas, and he’d say, ‘what are you going to do when you get off this godforsaken island?’” recalls Susan. “I’d say, ‘I don’t know. Teaching kids is not my thing. I’ve always been about fashion and beauty. But, I grew up in a small town and have no idea where to start.” Wendi introduced Susan to his fashion connections in New York City and helped jumpstart her career in beauty.
Susan spent the next thirty years as a professional makeup artist, working on celebrities such as Cindy Crawford and Rene Russo and eventually became the personal makeup artist for Mary Kay.
While Susan had the good fortune of meeting Wendi in St. Croix, she had the not-so-good fortune of developing skin cancer on her face, which was diagnosed in her 50s but is most likely the result of her years spent in the Caribbean sun.
“What was the size of a pinhead on the outside, was the size of a quarter underneath,” says Susan of her melanoma. “Fortunately, I caught it in the earliest possible phase.”
After a successful operation to remove the cancer, Susan made it her personal mission to develop fuss-free sun protection that every woman could incorporate into her beauty routine. “When I got skin cancer, I was allergic to all the chemical sunscreens,” says Susan. “I really wanted to make a mineral product that felt good on the skin, was portable and easy to use.” In 2001, she launched ColorFlo, a refillable brush with mineral foundation that also protects the skin from UV rays. ColorFlo was a retail hit but Susan felt the product was limited to just women.
This year, Susan launched Brush On Block, which, like ColoFlo is a refillable brush with mineral sun protection. However, Brush On Block contains very little color pigment and appears transparent on the skin. It has an SPF of 30 and stays on in the water for 80 minutes. “I wanted to create a product that would work for the whole family. My goal is that people will wake up every day, wash their faces, brush their teeth and brush on block.”
Enter to win Brush On Block invented by FOF Susan Posnick by answering in the comments below: Have you used sun protection your whole life?
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