{Tested} IceSerum Advanced Brightening Facial Serum

A few months ago, we asked you why you wanted to try Freeze 24-7’s new IceSerum Advanced Brightening Facial Serum ($95 for 30ml). The reviews are in—see what our FOF testers had to say!

Karen Lehrer  from  Santa Barbara, California

Was your skin moister after 4 weeks of use?

The answer is no, same as before trying out this product.

Did your skin have a more radiant glow after 4 weeks?

Not that I noticed.

Did you like the scent?

Yes.

Did it help reduce discoloration?

Not that I noticed, unfortunately.

Did it make your skin feel firmer and smoother?

No change which I noticed.

What was your overall experience with this product?

I like the product, the texture, scent, weight is perfect for me. I’m used to using various serums on my skin, so perhaps it is just another serum and my skin likes this type product in general. It is light weight, not greasy or oily which I like. I do not have dry skin so the texture of this product is perfect for me.

Would you purchase this product for $95.00? Why or why not?

I wanted to see results and would be prepared to spend this kind of money if I saw more noticeable results, because I like the product—see answer above. Since I didn’t notice any changes, I will probably return to what I was using before.

Would you recommend this product to other FOFs?

I would say if a potential customer has never used serums previously—by all means YES, give this one a try, as it is very pleasant to use, and see what kind of results you get.

Please rate this product from 1-5.

3.

Jeneen Leebens  from  Anoka, Minnesota

Was your skin moister after 4 weeks of use?

Very much so!

Did your skin have a more radiant glow after 4 weeks?

Yes.

Did you like the scent?

Yes, it was a very clean smell.

Did it help reduce discoloration?

A little in a spot on my left cheek.

Did it make your skin feel firmer and smoother?

Yes! I definitely noticed a difference under my eyes.

What was your overall experience with this product?

I really liked it! I think it is great.

Would you purchase this product for $95.00? Why or why not?

Probably not. It is a lot of money.

Would you recommend this product to other FOFs?

Yes!

Please rate this product from 1-5.

5.

Jody Wallem  from  Pleasanton, California

Was your skin moister after 4 weeks of use?

No.

Did your skin have a more radiant glow after 4 weeks?

A bit.

Did you like the scent?

Not noticeable.

Did it help reduce discoloration?

Not noticeable, but discoloration is not an issue for me.

Did it make your skin feel firmer and smoother?

Absolutely. This is one area that I noticed a difference.

What was your overall experience with this product?

It doesn’t take much to spread all over my face. As noted above, face definitely feels smoother and firmer. I wish that there were more instructions/information with product and on website. My biggest question was whether or not to put my normal moisturizer over it before applying foundation in the morning, or normal night cream over it at night. I did neither, so that I could test product on its own.

Would you purchase this product for $95.00? Why or why not?

No. I never would spend this amount of money on a product. There are too many others that work great and 1/4 or even 1/10th the price.

Would you recommend this product to other FOFs?

Not if they had to pay for it…

Please rate this product from 1-5.

4.

Jo Mueller  from  Chantilly, Virginia

Was your skin moister after 4 weeks of use?

Skin moisture the same. Did not see a notable difference.

Did your skin have a more radiant glow after 4 weeks?

Did not notice a more radiant glow.

Did you like the scent?

The scent was fine.

Did it help reduce discoloration?

Did not have discoloration issue before using the product.

Did it make your skin feel firmer and smoother?

Yes skin felt firmer and smoother.

What was your overall experience with this product?

I liked the product overall. It felt like it was protecting my skin but it was not reducing signs of aging.

Would you purchase this product for $95.00? Why or why not?

Price point too high. I would pay that if it helped reduce wrinkles. But other less expensive products on market can protect skin just as well.

Would you recommend this product to other FOFs?

I would recommend people try it.

Please rate this product from 1-5.

I would rate the product a 4.

Carol Ann Kaplan  from  Columbus, Georgia

Was your skin moister after 4 weeks of use?

I noticed no significant difference.

Did your skin have a more radiant glow after 4 weeks?

I noticed no significant difference.

Did you like the scent?

Yes, it has a pleasant scent.

Did it help reduce discoloration?

I noticed no significant difference.

Did it make your skin feel firmer and smoother?

No.

What was your overall experience with this product?

I feel that it was a benefit in that it provided moisture but did not receive any of the intended skin lightening, healthy glow effects.

Would you purchase this product for $95.00? Why or why not?

I would not purchase this product for $95 because it provided no obvious change in my skin’s texture.

Would you recommend this product to other FOFs?

No, I would not recommend this product to my fellow FOFs.

Please rate this product from 1-5.

2.

Susan Miller  from  Frederick, Maryland

Was your skin moister after 4 weeks of use?

My skin’s moisture was about the same compared to the other moisturizers I had used before but for a short period of time the weather was very dry.

Did your skin have a more radiant glow after 4 weeks?

A little bit.

Did you like the scent?

I liked it but it was very light.

Did it help reduce discoloration?

It did reduce discoloration.

Did it make your skin feel firmer and smoother?

No.

What was your overall experience with this product?

Overall it was a good moisturizer.

Would you purchase this product for $95.00? Why or why not?

$95 is a bit too pricey for my budget.

Would you recommend this product to other FOFs?

Yes.

Please rate this product from 1-5.

4.

Barbara Mazzara  from  Pinconning, Michigan

Was your skin moister after 4 weeks of use?

Yes.

Did your skin have a more radiant glow after 4 weeks?

Yes.

Did you like the scent?

The scent was fresh & light.

Did it help reduce discoloration?

I did notice a slight improvement in balancing the color of my skin tone.

Did it make your skin feel firmer and smoother?

My skin felt softer & smoother but I did not notice the firming.

What was your overall experience with this product?

I liked the scent & feel of the serum and I did have a noticeable difference in my skin texture.

Would you purchase this product for $95.00? Why or why not?

I think that $95 is on the pricey side as a bottle only lasted me one month using twice a day.

Would you recommend this product to other FOFs?

If you have it available in your budget, I would suggest it.

Please rate this product from 1-5.

4.

Francine Farmer  from  Wyandotte, Michigan

Was your skin moister after 4 weeks of use?

I could not see any improvement in the level of skin moisturizing.

Did your skin have a more radiant glow after 4 weeks?

My skin may have been a bit more glowing—I honestly feel that it would probably take more than one bottle to see the best results.

Did you like the scent?

I did not smell any scent on the product.

Did it help reduce discoloration?

I did not see any lightening of dark spots on my face or neck. As stated in question number 2, it may be that more than one bottle has to be used before concrete results are seen.

Did it make your skin feel firmer and smoother?

I noticed improvement in smoothness of the area around my chin.

What was your overall experience with this product?

My skin really didn’t noticeably improve after using one bottle. It didn’t look worse; it mainly remained the same.

Would you purchase this product for $95.00? Why or why not?

Absolutely not. I believe this product is overpriced. Perhaps the serum would have produced better results if it had been used with other products in the same beauty line. Maybe $95 would be reasonable if it bought an effective set/ensemble of products.

Would you recommend this product to other FOFs?

I can’t recommend this product based on the results of using this single product with only one bottle of use. There are other products that are more effective for much less cost.

Please rate this product from 1-5.

2.

Regardless of the results this was a fun and worthwhile experience and I appreciate FOF allowing me to try this product.

Laura Ellen  from  Trinity, North Carolina

Was your skin moister after 4 weeks of use?

Yes.

Did your skin have a more radiant glow after 4 weeks?

It did. I cannot believe the pink-ness of my complexion. It’s almost rosy. : )

Did you like the scent?

Yes, the scent is almost not there. It’s just a hint of “fresh.”

Did it help reduce discoloration?

My olive-ish skin is has stubborn spots that I have tried nearly everything to banish. I had a laser peel right before beginning my trial. Usually the spots are back in 3-4 weeks. Right now I cannot spot a spot! : O

Did it make your skin feel firmer and smoother?

It instantly made my skin smoother, softer, moister.

What was your overall experience with this product?

I have been in love with this product since the first minute. It goes on like it’s not even there. Nothing is obvious but the improvement it makes in the texture of my skin. And it will not gel or pill up when I put other products on top of it.

Would you purchase this product for $95.00? Why or why not?

This is more than I usually pay, but I think I will have to make the stretch. It’s just a phenomenal formula.

Would you recommend this product to other FOFs?

I definitely, unequivocally recommend it.

Please rate this product from 1-5.

5—Loved it! Thank you so much for letting me test it!

Annette King  from  Carrollton, Georgia

Was your skin moister after 4 weeks of use?

My skin did feel moister without feeling greasy or heavy.

Did your skin have a more radiant glow after 4 weeks?

No. I did not notice any difference.

Did you like the scent?

Yes. It has a pleasant scent.

Did it help reduce discoloration?

No. As I stated above, I did not notice a radiant glow or changes in discoloration.

Did it make your skin feel firmer and smoother?

No. It is a nice moisturizer but nothing more.

What was your overall experience with this product?

My skin is older so it did not moisturize my skin enough to replace my usual products. It did not do anything for the discoloration.

Would you purchase this product for $95.00? Why or why not?

No. If my skin was younger and I needed a light moisturizer maybe… but I would not spend $95 for a light moisturizer.

Would you recommend this product to other FOFs?

No.

Please rate this product from 1-5.

2.

Ginger Lang  from  Centennial, Colorado

Was your skin moister after 4 weeks of use?

A slight bit more moist.

Did your skin have a more radiant glow after 4 weeks?

Not so much of a radiant glow, more even, not glowing.

Did you like the scent?

Yes, scent was pleasant.

Did it help reduce discoloration?

I did notice a more uniform color of my skin.

Did it make your skin feel firmer and smoother?

It felt a little bit smoother/tighter, didn’t really help with firmness/wrinkles.

What was your overall experience with this product?

It was a nice product to try, but I don’t feel it did a lot for my skin.

Would you purchase this product for $95.00? Why or why not?

I would not spend $95 on this product seeing how I didn’t really see/feel a drastic difference with my skin.

Would you recommend this product to other FOFs?

Not for the price, I think some of the drugstore skin lotions work just about as well.

Please rate this product from 1-5.

3, but glad I tried it.

Lori Quinlivan  from  Mercersburg, Pennsylvania

Was your skin moister after 4 weeks of use?

No, no difference in the moistness.

Did your skin have a more radiant glow after 4 weeks?

Yes, my face is more bright.

Did you like the scent?

Yes.

Did it help reduce discoloration?

I saw a little change in the way my face looked.

Did it make your skin feel firmer and smoother?

Smoother but not firmer.

What was your overall experience with this product?

I liked this product, and saw a slight difference in my skin tone, not as dull, but I didn’t feel that it gave me much moisturizer.

Would you purchase this product for $95.00? Why or why not?

No. I think it is a little too expensive for what it accomplished and I felt myself wanting to add a moisturizer at bedtime.

Would you recommend this product to other FOFs?

I would not recommend this for the price, because it was a small container.

Please rate this product from 1-5.

I would rate this a 4, it was good and I am glad I tried it.

Mary Grace Bianco  from  Concord, North Carolina

Was your skin moister after 4 weeks of use?

No.

Did your skin have a more radiant glow after 4 weeks?

No.

Did you like the scent?

No scent I could detect so YES!

Did it help reduce discoloration?

No.

Did it make your skin feel firmer and smoother?

Yes.

What was your overall experience with this product?

I’m a regular user of Aveda Tourmaline Serum and it works just as good if not better than this cream and is only $40 a bottle. FREEZE does the exact same job for twice the price. No fading of freckles, age spots, but it did keep my skin firm and smooth.

Would you purchase this product for $95.00? Why or why not?

No. See above.

Would you recommend this product to other FOFs?

Only if they don’t like Aveda products!

Please rate this product from 1-5.

3—Fine.

Susan Broussard  from  West River, Maryland

Was your skin moister after 4 weeks of use?

Yes, my skin feels very smooth and hydrated, very impressive. Fresh look, fresh feeling… Skin and face looks happy.

Did your skin have a more radiant glow after 4 weeks?

I had a really nice glow right after the first application. I used it morning and night as directed. Skin looks luminous and healthy; fine lines were softened.

Did you like the scent?

The scent was fine…

Did it help reduce discoloration?

There was slight reduction in discoloration. I believe with more use of this product (maybe by the end of a second bottle); reduction will be very noticeable on me.

Did it make your skin feel firmer and smoother?

Yes, face looked firmer (lines were not so pronounced); skin felt like silk.

What was your overall experience with this product?

Great experience. I would probably buy another bottle and continue use to see if the discoloration will calm down even more.

Would you purchase this product for $95.00? Why or why not?

Yes, I would buy it; wish it was cheaper. I think skin care products are just too high. I can afford to pay this price (not particularly crazy about paying this high price), but I think a lot of women would appreciate a lower price as I would.

Would you recommend this product to other FOFs?

Yes, I would recommend this product to all of my friends.

Please rate this product from 1-5.

I rate it a 4.

Laurie Gathings  from  Martinez, Georgia

Was your skin moister after 4 weeks of use?

Yes my skin was moister and softer after 4 weeks of use.

Did your skin have a more radiant glow after 4 weeks?

Yes my skin had a more radiant glow after 4 weeks.

Did you like the scent?

The smell was very nice I liked it a lot.

Did it help reduce discoloration?

It did help reduce discoloration.

Did it make your skin feel firmer and smoother?

My skin looked firmer and firmer.

What was your overall experience with this product?

My overall experience with this product was good.

Would you purchase this product for $95.00? Why or why not?

I would purchase this product for $95.00 if my income allowed it.

Would you recommend this product to other FOFs?

I would recommend this product to other FOF’s.

Please rate this product from 1-5.

5—I loved it!.