Dana Josephson is giving away this exquisite Officina Bernardi sterling silver and platinum bracelet (retail value: $695) from her Florida-based jewelry store, Raymond Lee Jewelers. Enter to win by answering this question in the comments below: What outfit would you wear this bracelet with?
FOF Dana Josephson owned several retail stores with her ex-husband in Scotland during the 1970s. “We found that people were always drawn to the jewelry cases,” Dana says. When Dana and her former husband decided to move to sunny South Florida for better weather in 1983, the two agreed to use their retail experience and love of jewelry to start a new business.
The couple opened Raymond Lee Jewelers (named after Dana’s son) that same year. The store started out as a small operation, with Dana, her former husband, their daughter and son all working together. “We learned our customers’ personal styles,” says Dana. “When we’d get something in that we thought they would really like, we’d give them a call, and they’d come in to see it.”
After noticing her competitors starting to sell jewelry online, Dana opened up shop online too, in the early 2000s, with the website, RaymondLeeJewelers.net. The e-commerce site features a unique diamond search section, where customers can search Dana’s inventory by price, carat weight, color, and clarity. They ship all over the world, and have loyal customers everywhere from Asia to Australia.
In addition to carrying newer designer pieces, Raymond Lee Jewelers is also a jewelry estate buyer–they purchase unique, one-of-kind, pre-owned precious pieces from around the world and carry them in the store and online. “We carry secondhand, upscale pieces that you don’t see everywhere, and aren’t mass produced. You can buy a lot of pieces and spend a lot less money. We have five times more inventory than most other jewelry stores.”
Enter to win this Officina Bernardi sterling silver and platinum bracelet by answering this question in the comments below: what outfit would you wear this bracelet with?