FOFs Elaine Wyatt and Paula Kauffman are giving away this tower of chocolate-drizzled popcorn from their brilliant biz, b’drizzled. Enter to win by commenting below and answering: Do you prefer to snack on candy or popcorn when you go to the movies?
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Every holiday season for as long as they can remember, sisters-in-law and FOFs Elaine Wyatt and Paula Kauffman made their signature treat: double-drizzled chocolate popcorn. “Our family friends lovingly call it ‘crack corn’ because it’s so addicting,” says Elaine. “People love the sweet and salty combination of popcorn and candy when they go to the movies, and that’s exactly what our snack embodies.”
Elaine and Paula began to sell the treat at fundraisers to make money for their children’s student activities. “It sold great,” says Elaine. “People told us ‘you should take this into stores.'”
A longtime marketing consultant for high-end shopping centers, Elaine had an in with Hiller’s Markets, a Michigan-based gourmet chain. “We took it to their corporate headquarters for them to sample and they just loved it,” she remembers.
In 2006, Hiller’s Markets became the first stores to carry b’drizzled popcorn (the name Elaine and Paula decided on) and from there, business popped off.
Their popcorn is now sold in 30 gourmet markets in Michigan as well as Bed, Bath and Beyond stores in five states. Their bestsellers include “Double Chocolate Supreme,” “Chocolate Peanut Butter Cup,” and “Chocolate Cherry Cordial.” (Elaine’s favorite is Chocolate Peanut Butter Cup and Paula’s favorite is White Chocolate Peanut Butter Dream.) Elaine and Paula employ up to twenty employees at a time at their factory in Farmington Hills, Michigan, where they kettle pop and double-drizzle their premium popcorn each day.
Enter to win a b’drizzled popcorn tower, by answering this question in the comments, below: Do you prefer to snack on candy or popcorn when you go to the movies?