If foundation, blush, eyeshadow and lipstick are supposed to perk up our faces and make us ‘prettier,’ why do most of the products we use as we age inevitably disappoint us?
Foundation sinks into our wrinkles and pores, and doesn’t balance our skin tone; lipstick “bleeds” all around our lips; eyeshadow that looked so lovely in the case cakes up on our lids, and blush makes us look a bit like a clown. Even when we manage to find a product we like, our face never stays fresh-looking throughout the day or evening.
Anti-aging creams, serums, and lotions may be all the rage in skin care these days, but what’s up with the trillions of color products out there? What’s happening is that these products–from the inexpensive stuff at the corner drugstore to the ridiculously expensive cosmetics in specialty and department stores–simply aren’t formulated for older skin. Older, as in drier, less elastic, more wrinkled, lined and uneven skin! Changes in the skin invariably affect all of us, and the cosmetics brands we used in our 30s and 40s just can’t compensate for them.
We may live in a youth-obsessed world, but Tricia Cusden, a 60-something British woman living in London, was determined to create a cosmetics collection specifically formulated to bring benefits to the older face. And, she did! Called Look Fabulous Forever, it’s literally changing the faces of women who apply it, and disrupting the beauty industry across the pond. Women started flocking to Tricia’s brilliant online beauty tutorials from the moment she introduced her line in 2013. They now have millions of views. And, even though she hasn’t actively promoted LFF to American women, we represent 20 percent of her business!
Photo by Daniel Hanbury (more…)