In 1987, when FOF Lisa Devereaux was a young commercial production assistant, she came across an idea that stuck with her. “A company had produced a square scarf with a slit on the end of it, so you could pull it through and not have to fuss with tying it,” said Lisa.
Years later, remembering what she had seen, Lisa sewed something similar for her grandmother, who had arthritis. “She’d always wore scarves, but was having a hard time [tying them]. I made it less square so it had a softer look and added elastic to the hole.”
Lisa showed her prototype to a few store owners in the Dallas area who put in orders right away. She brought it before QVC reps who ordered 5,000 on the spot. Shortly after, in 2010, Lisa put her interior design business on hold, hired a seamstress to help her, and began working full time on Liscaro, the new name for her scarf business. “I had a waiting list of clients for interior decorating, but I farmed them out to other decorators and make this my sole focus.”
“All you do is thread it through,” is the catchphrase for Lisa’s FOFuss-free scarves, which have an elasticized “eye” at the end for easy tying. (Watch this great video tutorial, where Lisa demonstrates all the ways to wear them.) The scarves come in silk and silk-blend, but primarily polyester, which Lisa says is wrinkle-free, good for traveling and washes well.
Lisa is already hard at work on her next product: the Riviera Wrap. “It has the same elasticized eye, and you can wear it as a cape, pareo, sarong, shawl, dress and a shirt,” she says. “Everything I create has more than one use. Lisa tells us something she hears over and over when people see her scarves is…’why didn’t I think of this?’…begging the question…why didn’t we think of this?
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