Meet Jayne Norwood

Location: Dallas, TX
Age: 65
Marital Status: Married
Education: BS in Education, University of New Mexico

Happy is definitely a way of life for Jayne and the word fun pops up throughout her conversation. “Business is fun…my style is fun…I have a fun haircut…I like fun jewelry and fun handbags. I try to have people have a great time. Relationships are so important.

“I don’t take myself too seriously,” Jayne says. “I feel like I have a great attitude.”

What do you like to wear?

“Classic clothes that aren’t boring or trendy.” Black and white with a splash of color is a signature look for Jayne.  “It’s simple and can go anywhere, any time with the right accessories.”  She also likes solid tops and bottoms in one color, like a duster coat, plaza pants and a cami in warm cinnamon or pesto, with a shot of color in the jewelry or other accessories.

What kind of jewelry?

Chunky, artistic necklaces, like my frosted resin necklace and earrings. Always silver too. If I don’t wear silver, I don’t feel dressed.

John Hardy bracelets, silver rings from Santa Fe. I’m 5’8” and a size 12 to 14 so I can wear big pieces.

Why do you love Allie-Coosh?

Women our age find it hard to shop, but everyone looks great in Paulette’s clothes. [She’s the designer and owner of the shop]

The fabrics, the designs, the accessories, and Paulette is why we love Allie-Coosh. Shopping in the store is like visiting an art gallery. She dresses us beautifully.

Paulette also supports artists who create great jewelry and scarves to accessorize her clothing designs.  She takes her pride in offering unique jewelry pieces that are works of art.  Her prices go from $300 to $3,000 so there’s something for all occasions.

Who influenced your style?Image

My mom was always dressed, even for bridge.  Earrings, hat, matching outfits.  Always put together.

Has your style changed over the years?

I’ve become more confident and comfortable as I’ve gotten older.


My mother, who is 90, (her mother lived to 103)  and my husband, who says I can do anything. He helps me in my business. I want to enjoy every day that I have my mom. She is my biggest fan.

Pet peeves?

I don’t show my arms, even if it’s 100 degrees in Dallas.

Signature scent?

Aromatics by Clinique. It’s a musky scent without being heavy. ‘We know when Jayne’s coming,’ that’s a good thing, everyone tells me.

Signature lipstick?

Melons and corals from anyone.

Beauty routine?

I’ve used Arbonne cleanser, toner and moisturizer from Canada for years.

I get a facial once a month at Cooper Clinic on Preston  Road. It’s more clinical than cosmetic.

Your favorite restaurant in Dallas?

Stephan Pyles. It’s casual elegant and serves Southwest and Peruvian food (the restaurant’s website calls it ‘New Millennium Southwestern Cuisine—a global tapestry of tastes, flavors, aromas and textures from Texas, South America, Spain, the Middle East, and the Mediterranean.’  I like the décor, the people and the art. They know how to treat customers. The Heaven and Hell chocolate cake is to die for!

Great book?

I recently enjoyed The Friday Night Knitting Club and The DaVinci Code. I read them for fun. Gail Sheehy’s Passages was a defining book for me because I learned about the different stages in life.

How do you rejuvenate?

By laughing.

Do you have a passion project?

Art class, painting landscapes and mountains in oil. I love the views  of Santa Fe, New Mexico  and Aspen, Colorado.

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