Annelie Nordström, 57, has discovered the answer to Sweden’s gender wage gap—switch genders! Chairwoman of Kommunal, Sweden’s largest municipal workers’ union, Annelie released a powerful video, How to Get a Raise in 47 Seconds, on March 8th, International Women’s Day. Part of a ‘Be A Man’ campaign, it shows a team of makeup artists brilliantly transforming Annelie into a man before our eyes. While the video is a clever public service announcement created to expose the country’s wage disparity, Annelie means business and wants equal pay for women and men, now! Women in Sweden earn about $346,000 less than men over their working lives. Women in the United States earn about 77 percent as much as their male counterparts.
Annelie’s blog says she’s “a nanny by profession,” but started working in human resources and politics, ultimately landing her powerful position at Kommunal. Over 80 percent of its members are women. The ‘Be A Man’ campaign features an app inviting women to submit photos and transform themselves into men, dressed in a variety of outfits from business suits to construction gear. Try it yourself!
Annelie lives in Stockholm and has a son named Jens. For the movement she’s started in her country, and its potential impact around the world, Annelie Nordström is FOF Woman of the Week.