DrupalWomenQ-#7505

I own a small online jewelry business, I need to increaes my sales. I do social networking on facebook and twitter as well as blogging but it hasn’t made any difference. Any suggestions?

32 Answers

  1. Miss_Thang wrote on :

    Sorry — adding a P.S. Here…. Your photography is beautiful, but it is hard for me to visualize what it looks like ON. As a consumer, I would want to see how it hangs on someone’s neck. I’m not saying you should replace your gorgeous photos, but supplement them (and make them the home picture for a month) to see if that makes a difference? I won’t buy something online unless I have a very concrete idea of what I’m buying. When not on a body, scale can be a BIG concern! Hope this helps.

    Reply
  2. Miss_Thang wrote on :

    The one thing I haven’t seen mentioned here is whether you have had any of your work published in a trade magazine/journal. I’ve been perusing many websites (am just beginning a jewelry business myself as a side-business), and the missing element may be submitting stellar examples of your work to these. Once you have your work published in an editorial piece or contest, you get the exposure of their reader base — as well as being able to use their ‘endorsement’ (for lack of a better term) to legitimize and accreditize (again, for lack of a better term) your work. Best of luck to you — You’re much further down the road than I!

    Reply
    • Mary Montgomery wrote on :

      I’ve been published, won awards and am writing a book about my jewelry with Schiffer Publishing, due out sometime late next year. I donate, I teach, do parties etc… it’s just tough rigt now. Still at it,

      Reply
  3. chillshy wrote on :

    My first suggestion is to change your picture to a happier face and not show your disgust and quitting face. Second suggestion is to introduce yourself and product to the talk show hosts such as Talk, GMA, View, Ellen, Gail King, etc. and explain the product that you are trying to sell and why they should promote your jewelry, wear your jewelry, and the reasonable cost of the jewelry. In time of the holidays, and the story behind the jewelry (everyone loves a tear jerking story). You need a market strategy for each phase of how to reach the merchants, target population, reasonable cost and assistants to help you to sell your product. In addition, reduce your hours because you are burning both ends of the candle. Stress can produce nonproductively and undue hardship emotionally, physically and mentally on your body. You need time for yourself, relaxation, exercise, working hours, family time, and other designated time. It will happen when it is the right time and no earlier or later. It is what it is and no matter whom you are and it will happen when it happens and you will not rush it to happen. Therefore, develop a market strategy; send a unique email to the talk shows, develop a self care plan for yourself and enjoy life regardless of the employment may suck right now. Oh, be thankful, you could be worst off…I am homeless, work compensation did not pay my bills, I did, and I have no money until they decide to pay me, and I have spinal cord injury. No one wants to hire me. I have brains but employers do not care. So, be thankful…Society does not care if I live or die.

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  4. Robin Colner wrote on :

    I have several ideas to help you. If you are blogging, turn your blog posts into informative articles and submit them to online news publications such as The Patch. This represents a value-added soft sell. You can also find an inexpensive giveaway to encourage people to LIKE your Facebook page and refer a customer to receive email updates on special offers. I would also recommend you reaching out to the top or relevant fashion, accessories, shopping and jewelry bloggers and offer to send them a piece of jewelry to verify the look and quality. You should also offer them access to exclusive information on sales and special offers in exchange for highlighting your product or allowing you to guest blog about your expertise. Finally, you should perform an SEO (search engine optimization) audit on your keywords and those of your competitors to determine how you can improve your website to generate a better position when someone searches terms relating to your product. It is important for you to identify the key characteristics of your target customer. It never hurts to ask your current customers how they found you and why they purchased your jewelry. This will also help you refine your SEO efforts. Best of luck and I would like to see your product line.

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    • Mary Montgomery wrote on :

      Thanks for the suggestions. I do google analyalitics and SEO with key words, tags and links. I’ve had been pretty consistent with blogging up until a few months ago when mybgrand children moved in. Truth is there isn’t enough time in the day. So much to do so little time and still so much to do. I’ve had to re- shuffle the deck and prioritize in order of importance and it’s all important. I don’t feel overwhelmed, but I do feel somewhat isolated in the Deleware Water Gap region of PA. Very few art resources, museums or artbcollectives close by. It makes me long for my old arts community in Brooklyn NY where helping hands where plenty and always nearby.
      Do

      Reply
  5. dorothy borgese wrote on :

    See if you can attach your website to othe sites like schools. They ask very little for this. Do home parties where the person hose home gathers their family and friends and they make purchaes with a discount being given to the partipant.

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    • Mary Montgomery wrote on :

      I do. They have been very successful. that’s how I’ve been able to sustain thus far.

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    • dorothy borgese wrote on :

      Also try other websites like little league any sports that are associated with your community. Also post in communicyt colleges there are always students looking to save money and still look good.

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    • Mary Montgomery wrote on :

      Thanks. Honesty, Their not going to save a lot of money shopping with me. My designs are of the highest quality. No plastic or base metals. All semi-precious, sterling and fine silver, 14k etc.

      Reply
  6. Claudia Marcus wrote on :

    Have you posted EXCELLENT QUALITY photographs of your work? Make sure to check your spelling on your Facebook and Twitter account information and that you write your blog very carefully too. Also represent yourself as a professional in your work. Others will want to buy from you if they see that you are a professional at what you do!

    Reply
  7. Redlimemedia wrote on :

    I looked at your jewlery and I love it. Have you considered galleries, boutiques, and e-blast that target your demographics? Find me on facebook and post a link with your jewelry. I have almost 5,000 friends and I ams sure someone would like your work. Stephanie Ward, Dallas, TX Red Lime Media

    Reply
    • Mary Montgomery wrote on :

      Thank you so very much. I’m moving forward, pacing myself and living everyday with purpose and direction. I will find you on facebook and I’m a most grateful and humble warrior. I have consdiered all those things. I’ve got jewely in one local shop and a museum gift shop in NY. I’m now at the place where I must do a goal check in. I’m looking at my business plan and personal finances and having to make some hard decisions. It’s been a rough past two years with just my husband working and me giving everything I’ve got to growing my business. Unemployment is just about to run out and to be honest because I’m so proud I haven’t told that to anyone except those who areextremely close. I have on so many occassions felt weary and afraid that I was going to loose my home and have to resort to taking a job in Walmart to make ends meat to continue to follow my dreanmwhile things are getting established. Your words of support are kind and give me energy and light to keep going. Thank you my sister.

      Reply
  8. Kathi Elster wrote on :

    Social media takes a while to have an impact, don’t give, up keep your efforts going. Try to get active on women’s sites where you and your product can get featured. Get active with other bloggers so they can link back to your site.

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  9. dearcallie wrote on :

    One word: Etsy

    You can blog there, you can set up a shop, and most importantly – it’s the go-to place for really cool stuff online. They also have an extremely helpful interface and support.

    Good luck!

    Carol

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    • Mary Montgomery wrote on :

      I’m totally there. http://www.tarajamu.etsy.com

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    • shellie robin wrote on :

      I love Etsy! Have 2 shops and I buy from other sellers all the time for unique gifts!

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    • shellie robin wrote on :

      Didn’t realize you were already there! The Virtual Labs provide great insight and ideas as well as shop reviews by peers. Have you done any Treasuries? Another fab way to get your name out there and network with other sellers by letting them know you featured them. And I also recommend local consignment to shops that go with your creations.

      Reply
    • Mary Montgomery wrote on :

      Yes, I’ve participated on all those levels. Quite frankly I feel lost on Etsy even though I love what it stands for. I’m creating another site elsewhere but will keep my Etsy going for now. There just isn’t enough time in the day. Up early, up late, exhausted every nite, thats the life of a maker. Weighing the pro’s and cons regularly.

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  10. Redlimemedia wrote on :

    Do you make the jewelry? Do you visit next working groups, do you e-blast jewelry out to potential customers? If you make the jewelry, I would suggest you create a press release about your business to get media coverage. I would visit two women’s business networking group per week. I would also donate pieces to nonprofit auctions with my business card attached. You got to make some noise!

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    • Redlimemedia wrote on :

      That should have been networking groups.

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    • Mary Montgomery wrote on :

      That hasen’t been very successful either and it’s so time consuming. Not enough hours in the day when you have to be an army of one.

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    • Mary Montgomery wrote on :

      I’ve do make the jewelry, I’ve sentout press releases, I donate and plan to do more very soon, I have my jewelry in three shops and amuseum gift shop. All very nicley presented and get terriffic revues by customers. People are not going to the website.

      Reply
    • Redlimemedia wrote on :

      What is your web address

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  11. LaurieKahn wrote on :

    Yes, you need to actually get out and let people see your products as well as doing only online. Make sure your key words show you high on searches.

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    • Mary Montgomery wrote on :

      O do parties and workshops all the time, and they are always very successful. Race reviews and good sales. Not enough traffic at the website.

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    • Mildred Hayden wrote on :

      You can pay search engines like Google & Yahoo to insure that your website is the top of the list for your name/product, etc.

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    • Mary Montgomery wrote on :

      I’m at the top of those lists and I did it myself. It took a lot of time and hard work.

      Reply
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