Nothing gets your hair cleaner than a lathering shampoo…right? Wrong, say reps at WEN.
The haircare system, represented by celeb stylist Chaz Dean, doesn’t include shampoo which “can strip your hair of natural essential oils and leave it unmanageable,” says the company. Instead, the WEN Haircare System (retail value: $29.95 for a 30-day supply) includes a no-lather conditioner (that cleanses and conditions the hair in one step), a styling cream, an “intensive” hair treatment, a texture balm and a comb.
All the products in their system are sulfate-free, made of natural ingredients and instead of lathering, “create smooth foam when mixed with water for shinier, healthier-looking, more manageable results.”
According to the WEN website, “In a 3-week study of users of WEN cleansing conditioner, 97.5% of participants saw more shine, 90% of participants saw less frizz and 90% of participants saw more bounce and body.”
We’re conducting our own study…5 FOFs will put the WEN Haircare System to the test and report back.
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