I started learning about the intriguing beauty and fashion habits of European women, especially Italian and French women, when I was an editor at Women’s Wear Daily and W Magazine in the early 1980s.  

I say ‘intriguing’ because these ladies not only pay painstaking attention to the way they look and dress; they make no apologies for their femininity. An Italian woman is an “enchantress, an irresistibly fascinating woman, who exudes sensual, physical, emotional and intellectual beauty–qualities that Italian women have been associated with for centuries,” writes Raeleen D’Agostino Mautner, Ph.D, whose doctoral research focused on a cross-cultural study comparing Italy and the US on body image and other lifestyle factors.

“Italy’s ancient Latin culture has always encouraged the fairer sex to devote guilt-free time to their inner and outer well-being,” Dr. Mautner explains. “Even before the Roman Empire, a long soak in a thermal bath was considered as necessary to a woman’s psyche as beautiful clothes were for her social confidence.  Amiche mie, don’t wait for permission to dedicate a bit of time each day to your inner and outer bellezza.  You are worth it!” she adds.

Although you won’t find many Italian women today soaking in thermal baths, the modern Italian lady continues to meticulously care for her inner and outer beauty, including how she cleanses her body in the bath or shower. That accounts for the success of a product called Lubrigyn Cleansing Lotion, not only in Italy, but throughout Europe. “Lubrigyn is a creamy lotion that cleanses, lubricates and moisturizes, and can be used every single day, in the shower, instead of soap, which is terribly drying. You even can apply it with a tissue, without water, says Sara Olmo, the chemist who helped create it.

“Lubrigyn contains all natural oils, like jojoba and olive oil, to soothe, soften and refresh. And, it’s the only product of its kind with sodium hyaluronate, used in many of today’s skin care formulas. It’s considered the ultimate moisturizer for our faces, and also helps our vaginal tissue to stay supple, moist and keep its elasticity,” adds Sara.  

I’ve been using Lubrigyn Cleansing Lotion for the last two years, and my vaginal tissue became more hydrated after just a couple of weeks. 

So we created the video below to introduce this exceptional product to American women. I also use Lubrigyn Cleansing Lotion on my entire body. It’s so reasonably priced, I even make sure to keep a couple of extra tubes in my vanity drawer.  I’ll never again put soap or shower gel anywhere near my vaginal area.

This post is sponsored by Lubrigyn. To learn more and receive a coupon for this special cleansing lotion, click here. Scrap the soap!