“It’s taken me years to discover my look,” writes FOF founder Geri Brin, in her recent blog entry. “I used to change it all the time, but that’s because I was trying to find out who I was. I’m thrilled that I finally found out.”
When you’re FOF, you know the value of a “uniform”–a look that fits, flatters and gets you out the door in five minutes flat. 3 FOFs share their no-fail, feel-good “uniforms.” What’s yours?
My uniform: A cashmere cardigan with two tank tops layered underneath, relaxed or skinny pants, a chunky necklace and flats.
“I layer a tighter tank top and then a looser tank top to smooth me out so I have no line. My cardigans are always Christopher Fischer Cashmere. Even in the summer I wear a lightweight cashmere, almost like a gauze. Prada and Manolo Blahnik have the best flats. I top it all off with a chunky necklace–antique brass or antique silver. The last one I bought is by Lanvin from Paris. One of my favorite necklaces is by a new designer, Gemma Redux, who uses lots of chains in her designs.”
When I started wearing it: “Probably for 10 years–since we opened the Christopher Fischer retail stores.”
Why I wear it: “Because I have to get dressed in a hurry; I’m always running from store to store.”
FOF Cindy Joseph
Founder of Boom by Cindy Joseph cosmetics
My Uniform: Linen shirts, jeans and silver hoop earrings.
In the summer my linen shirts are cream or white. In the winter, they’re navy (never black) with brown Varda boots. I have black boots but I feel more like myself in brown. The jeans are always men’s Levis–501s. I hate jeans that are too low cut; they always cause a muffin top! I don’t believe in buying worn-out jeans. I like wearing them in myself; they become a part of you, and everyone wears out their jeans differently.
When I started wearing it: I think I was born with this on. When I was younger I always wore men’s white v-neck t-shirts with jeans. I guess I have become more sophisticated.
Why I wear it: Its comfortable and classic. And it suits my personality… I’m very practical. I can’t wear really feminine clothes. I look too frou-frou. I would rather call attention to myself than my clothes. It’s the same thing with my makeup.
FOF Linda Morse
Owner of String, luxury knitting store in NYC
My Uniform: Black pants, a black top and black flats.
The pants are made of a silky material and range in cut from straight-leg to tight. The tops are always oversized and long–to the elbows, at least. Every five years I’ll switch my flats since trends change. Occasionally, in the summer, I’ll substitute all black for all white. I have versions of this outfit in all different price ranges. I mix and match pants and tops from Eileen Fisher, Yeohlee, Laura Biagiotti and Eskandar. But if you didn’t know me, you would think I always wear the same outfit.
When I started wearing it: In college.
Why I wear it: I don’t feel comfortable in anything else.
What’s your “uniform?” Comment below to tell us.